Spotify is now talking more about ‘efficiency’ and less about expanding its sizeable exclusive content trove of podcasts and audiobooks to diversify from music streaming. The company insists there is no change in strategy, but industry watchers disagree.
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In brief: Say It Now, the interactive audio ad tech company, has appointed Zoe Bruton as its sales director.
2022 saw a surge in radio audiences ‘going digital’. This is welcome news for advertisers who are looking for new audiences, better targeting and more efficient media.
Connected TV fraudsters have turned their focus to digital audio scams, with more than $20m of advertisers’ revenue stolen.
Total online listening share increased by 43% percentage points year-over-year to encompass nearly a quarter of all digital listening.
The BBC has grown its share against commercial radio after two quarters of decline.
Global’s Heart Breakfast with Jamie Theakston & Amanda Holden and Capital Breakfast with Roman Kemp both bounced back from an underperforming Q3.
In brief: Dee Ford is leaving Bauer Media Audio UK as group managing director.
In brief: Global has introduced a new logo and strapline for Smooth Radio for the first time in 10 years.