Third-quarter earnings season is well upon us, and editor-in-chief Omar Oakes and reporters Jack Benjamin and Ella Sagar results from Spotify, Netflix, and media holding companies.
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Sachin Doshi, chief content officer at Podimo, tells the The Media Leader why the podcast market is more similar to news media than music, and what that means for the future of its monetisation.
No, the label ‘podcast’ doesn’t lend itself to a targeted advertising business model. But despite that, it works, argues Publicis Media’s associate insights director.
Host Jack Benjamin is joined by reporter Ella Sagar and editor-in-chief Omar Oakes to discuss this quarter’s Rajar figures and earnings results for Spotify, Netflix, and media agency holdcos.
Smart speaker listening slightly declined quarter-on-quarter, now accounting for 13.8% of all listening, according to the latest Rajar audience data.
The BBC has taken some share of listening back from commercial radio, a small buck of a trend that has been happening for the previous three quarters.
Bauer’s Greatest Hits Radio has overtaken Global’s Capital in terms of weekly breakfast show listeners, according to the latest Rajar audience figures.
Ken Bruce’s Greatest Hits Radio mid-morning show attracted 3.7 million weekly listeners, up 124% year-on-year, according to the latest Rajar figures.
Linear, connected TV, radio, podcasts, addressable audio…. isn’t it time to get back to simplicity in media, asks the editor-in-chief.
Podcast creators and platforms are now looking beyond the sector, with ambitions to muscle in on live events, or striking licensing deals with film and TV networks.