Music can be tricky, but advertisers should think carefully before disregarding its power for their brands, writes Mark Barber.
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Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
New and widely respected names from across the industry join the line up after last year’s inaugural ceremony.
As Rajar publishes its second quarter results for the radio market, Newsline hears from Carat’s Michael Williamson on what he makes of the latest figures.
Commercial radio enjoyed strong digital growth, attracting a higher digital share than the BBC for the first time, according to the latest Rajar findings, issued today.
As Rajar publishes its second quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
Total Global Radio continues to dominate with a little under 21.2m listeners, followed by Bauer Radio with 16.5m.
The public review will assess the way the BBC is funded, its current scale, governance and purpose.
The BBC and ITV have beaten Sky to secure a free-to-air rights deal that will see both broadcasters become home to Six Nations Rugby from 2016 to 2021.