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Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world

It’s strange now to think there was ever a time when radio was thought to be on its deathbed. In an average week, 89% of the UK population are now tuning in across both BBC and commercial stations, listening to 20.8 hours of live radio each. And according to the latest figures from Rajar covering… Continue reading Commercial radio hits new milestones

85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.

UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.

It has been a great week for radio, but threats still lurk on the horizon. Here is our view on the main issues facing the sector.

Full report available at: Mediatel Connected > AV > Radio

According to the latest Rajar results for Q1 2019, digital radio has experienced a significant surge – and now encompasses 56.4% of all radio listening, up 3.8% on the previous quarter.

Chris Evans’ new Virgin Network show has debuted with a reach of just over 1m, while Zoe Ball starts strong in her new BBC Radio 2 slot. Plus: some upsets in the London market.

Global and Bauer both record small quarterly declines, but still dominate the commercial market, while talkSPORT and Wireless Group record solid growth.

Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.