Today Rajar announced that 89% of the adult UK population (15+) tuned in to their selected radio stations each week in the fourth quarter of 2014.
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Total Global Radio records a 6.2% year on year rise in weekly reach, as Global Heart Network takes its reach to 9.4 million.
As Rajar publishes its fourth quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
Sound Digital, a joint venture between Arqiva, Bauer and UTV, has applied for the national digital radio licence offered by Ofcom last year – promising 15 digital stations.
Magic Radio has announced it is working alongside independent production partners for the first time as the station unveils a new programming strategy for its national launch on digital radio this week.
Presented by names including Tony Blackburn, Mike Reid and John Leslie, Bauer’s Radio Aire 2 will be available on DAB digital radio, AM, online and free-to-download apps.
The Radio Advertising Bureau has announced the launch of an iPhone app which will allow advertising creatives to produce ‘demo’ radio ads on their smartphone.
The media and entertainment group will introduce new stations ‘Smooth Extra’ on 27 December 2014, ‘Heart Extra’ in the new year and other stations yet to be announced.
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
A new wave of media brand extensions means more opportunities for advertisers, says Bauer Media’s advertising lead, Richard Dunmall.