The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.
Showing 771-2,036 of 2,036
More Audio Site articles
Digital radio remains in rude health and now represents half of all radio listening with a narrow 50.2% share, according to the latest Rajar results for the second quarter of 2018.
Following a tough start to the year, the national breakfast market went on to record a mixed bag of results in the second quarter.
Rajar’s Q1 report has unveiled some exciting new milestones for the industry – here are the major take-outs.
As Rajar publishes its first quarter results for the radio market, Mediatel presents a full round-up for the national stations and networks and the digital and breakfast markets.
As Rajar releases its first quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
On May 15 the BBC and commercial radio stations around the UK will make history, uniting for the first time to simultaneously broadcast a minute long message about the stigma of mental health.
Hits Radio will be broadcast out of Manchester to the rest of the UK, offering a less London-centric alternative to the rest of the market.
A new study from DAX, the digital audio exchange created by Global, reveals how the rise in voice-activated devices and podcasts will continue to drive change in the way advertising is planned, created and bought in the UK.
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.