Spotify is investing in three distinct areas to ensure it remains a successful proposition as the audio marketplace evolves: content, discovery and access.
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With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is “absolutely focused” on growing its share of in-car listening.
sponsor content: Ahead of the Future of Audio conference this week, Bauer Media’s Simon Kilby places his bets on what will define the future of the medium.
Partner content: From data compliance to staffing issues, this crucial AA-endorsed guide is designed to specifically help advertising businesses prepare to leave the EU.
Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding
The two-year deal sees DAX appointed as the exclusive advertising sales partner for the new commercial podcast portfolio, which includes its debut podcast, The Birthday Game, hosted by Richard Osman.
Commercial radio broadcaster Global will be launching five new national radio stations over the next week, beginning with the launch of Heart 90s.
Bauer Media has launched a further seven radio stations, bringing its total number of launches for the year up to 10.
Bauer Media is relaunching its digital audio ad platform, Bauer InStream, so it can exclusively sell its network of brands to advertisers in a “safe and sound” context.
Mediatel Events has launched its first conference exploring the challenges and opportunities audio presents advertisers, agencies, and those in the radio business.