More Audio Site articles

Adding another extension to its Absolute Radio brand, radio giant Bauer Media is set to launch a new decade station covering music from 2010 to 2019.

Bauer Media is extending its Magic brand with the launch of a new digital radio station later this month, capitalising on the rising popularity of musicals.

The industry body for commercial radio has promoted Michael Ireland to head of public affairs after four years with the business.

The Future of Audio conference gave us a forum to learn about the new possibilities and challenges facing the market, writes MediaCom’s Mesha Williams.

Rajar’s Q3 2019 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.

Radiocentre has launched a new campaign parodying the marketing hype surrounding tech company launches and highlighting radio as the “next big thing” for advertisers.

As the audio market grows to encompass streaming platforms, podcasts and new tech, agencies are calling for the sector to build a new system to effectively measure it.

LBC News will feature seasoned presenters including former Sky News anchor Martin Stanford, ITV News sports correspondent Ian Payne and LBC veterans Jim Diamond and Lisa Aziz.

Sarah Salter, head of innovation at Wavemaker, shares four ways voice will transform marketing in 2020.

The industry needs to work together to convert the promises of online audio advertising into reality, writes IAB Europe’s Marie-Clare Puffett.