TV remains king, but digital adspend shows huge growth across the globe according to Carat’s latest forecats – whilst print goes into steeper decline.
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With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media’s Richard Marks.
The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?
Today Rajar announced that 89% of the adult UK population (15+) tuned in to their selected radio stations each week in the fourth quarter of 2014.
Total Global Radio records a 6.2% year on year rise in weekly reach, as Global Heart Network takes its reach to 9.4 million.
As Rajar publishes its fourth quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
Sound Digital, a joint venture between Arqiva, Bauer and UTV, has applied for the national digital radio licence offered by Ofcom last year – promising 15 digital stations.
Magic Radio has announced it is working alongside independent production partners for the first time as the station unveils a new programming strategy for its national launch on digital radio this week.
Presented by names including Tony Blackburn, Mike Reid and John Leslie, Bauer’s Radio Aire 2 will be available on DAB digital radio, AM, online and free-to-download apps.
The Radio Advertising Bureau has announced the launch of an iPhone app which will allow advertising creatives to produce ‘demo’ radio ads on their smartphone.