More Audio Site articles

The vast majority of consumers are annoyed by repetitive ads. Radio listeners tend to highly loyal and should be approached with care by advertisers.

Radio brands have loyal audiences and advertisers must consider how much time is spent listening when running commercial campaigns.

Despite all the negative publicity around Joe Rogan right now, his unique status as a podcaster explains why Spotify would pay $200m.

Exciting things are happening in audio but only one in every £10 spent on radio is digital.  Are things about to change, asks the editor.

Lucy Barrett, client director at industry body Radiocentre, has been appointed as the first president of the World Radio Alliance. 

Commercial radio took in £718.7m in ad revenue last year – the highest amount in three years.

Bauer Media Audio has swooped to buy Media Capital Group, the leading radio group in Portugal.

BBC 2 remained the most listened to breakfast radio show in Q4 2021, increasing its weekly reach by 4% from Q3 2021.

UK recovery in 2021 is expected to the be the largest across any major international ad market, according to the latest quarterly Advertising Association/Warc Expenditure Report.

Half of media agency planners are reportedly expecting to spend more than 50% of their overall digital media campaigns on connected TV (CTV) this year.