Radiocentre’s planning chief responds to a recent review of the radio marketing body’s new Radio Planning Optimiser tool.
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Apple’s decision to block ad-tracking by default on iPhones appears to have negatively impacted social media spend.
In brief: Bauer magazine title, Heat, will launch its first podcast on 5 September.
In brief: Emily Maitlis and Jon Sopel, former BBC Newsnight presenter and North America editor respectively, have teased details of new daily podcast premiering next week.
In brief: Pizza Hut has become the latest brand to launched its first “actionable audio ad” via smart speakers.
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Last week Radiocentre launched its Optimiser tool, Steve Taylor examines what it can and cannot do for media planners and buyers.
In brief: TalkSport will broadcast full classified football results on Saturday at 5pm.
In brief: Amazon Prime members in the UK will now be able to access 175 titles dedicated to music programming from The Coda Collection.
The managing director of Bauer Media Advertising reveals his passion for cycling, coffee and mental health, along with his favourite ad of all-time.