Sponsored: A world in lockdown has made radio more relevant now than ever, writes Paul Keenan, as he outlines Bauer Media’s present and future strategy.
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Since the start of the COVID-19 national lockdown, 38% of commercial radio listeners have been tuning in for an extra hour and 45 minutes each day, according to new research from Radiocentre.
Sponsored: New data proves it’s safe to advertise during the COVID-19 pandemic… and the right way to do it, writes Veritonic’s Scott Klass
Digital audio provides a huge opportunity for brands, now more so than ever, writes Charlotte Taylor
Sonic branding agency amp has seen Mastercard top its annual audio brand rankings in 2020, while last year’s winner, McDonalds, has been knocked out of the top five.
Partner content Once convinced that your brand needs an audio identity, where do you begin? Matt Hopper shares his sonic guide.
In celebration of The Future of Audio, Ray Snoddy looks at how radio has become more than just essential listening during the COVID-19 pandemic.
Radiocentre, the industry body for commercial radio, has launched a new advertising campaign to encourage advertisers to continue investing in the medium, despite the challenges of the COVID-19 pandemic.
As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.
As Mediatel’s Future of Audio fortnight kicks off, recently published figures released by commercial radio marketing body Radiocentre have shown that the COVID-19 crisis is driving double-digit increases in online listening.