85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.
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UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.
It has been a great week for radio, but threats still lurk on the horizon. Here is our view on the main issues facing the sector.
Full report available at: Mediatel Connected > AV > Radio
According to the latest Rajar results for Q1 2019, digital radio has experienced a significant surge – and now encompasses 56.4% of all radio listening, up 3.8% on the previous quarter.
Chris Evans’ new Virgin Network show has debuted with a reach of just over 1m, while Zoe Ball starts strong in her new BBC Radio 2 slot. Plus: some upsets in the London market.
Global and Bauer both record small quarterly declines, but still dominate the commercial market, while talkSPORT and Wireless Group record solid growth.
Radio ads that correspond with the current activities of their listeners are significantly more effective in terms of memory encoding and recall, new research has revealed.
As Radio Audio Week 2019 gets underway, MediaCom’s Mesha Williams explains why it’s important for agencies to take stock of what radio and audio has achieved in recent times, and looks at what the future holds.
According to Radiocentre, listeners want those in the know to curate their music for them – which streaming services cannot currently offer in the way radio can.