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Trust in podcast content also has a halo effect on the adverts themselves – and therefore on a brand’s bottom lines writes Sophie Harding

The two-year deal sees DAX appointed as the exclusive advertising sales partner for the new commercial podcast portfolio, which includes its debut podcast, The Birthday Game, hosted by Richard Osman.

Commercial radio broadcaster Global will be launching five new national radio stations over the next week, beginning with the launch of Heart 90s.

Bauer Media has launched a further seven radio stations, bringing its total number of launches for the year up to 10.

Bauer Media is relaunching its digital audio ad platform, Bauer InStream, so it can exclusively sell its network of brands to advertisers in a “safe and sound” context.

Mediatel Events has launched its first conference exploring the challenges and opportunities audio presents advertisers, agencies, and those in the radio business.

Brands must acknowledge the need for a 360 audio strategy which can stand on its own feet, writes Michele Arnese – instead of one that’s just “nice to have” in a visual world

It’s strange now to think there was ever a time when radio was thought to be on its deathbed. In an average week, 89% of the UK population are now tuning in across both BBC and commercial stations, listening to 20.8 hours of live radio each. And according to the latest figures from Rajar covering… Continue reading Commercial radio hits new milestones

85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.

UK advertising is forecast to increase to £21.8bn in 2019, however, the rate of growth has slowed and is predicted to reach 6.1% for 2019, down from 7.8% in 2018.