The Radio Advertising Bureau has announced the launch of an iPhone app which will allow advertising creatives to produce ‘demo’ radio ads on their smartphone.
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The media and entertainment group will introduce new stations ‘Smooth Extra’ on 27 December 2014, ‘Heart Extra’ in the new year and other stations yet to be announced.
Richard Marks, research director for asi, reflects on the main themes of the 2014 TV and Radio Symposium – and wonders whether 15-24 year-olds will inevitably end up just like their parents…
A new wave of media brand extensions means more opportunities for advertisers, says Bauer Media’s advertising lead, Richard Dunmall.
Standards of measurement as much as technologies seemed to be the challenge for the research bosses at the asi European TV Symposium, as they considered the key requirements for audience measurement across all platforms.
As Rajar releases the year’s third quarter radio results – revealing what we listen to and how we tune in – Carat’s Michael Williamson shares his key take-outs.
As Rajar publishes its third quarter results for the radio market, Newsline presents a full round-up for the national stations and networks and the digital and breakfast markets.
Today Rajar announced that 89% of the adult UK population (15+) tuned in to their selected radio stations each week in the third quarter of 2014.
Total Global Radio UK has maintained its dominance over the national stations and networks as Bauer Radio Total Portfolio continues its lead over BBC Radio Two.
New research from the RAB reveals the impact that audio is having on consumers, and how growth in audio consumption is creating more opportunities for advertisers than ever before.