Last week RAJAR announced that 90% of the UK adult population – 47.3 million people – tuned in to their selected radio stations in the first quarter of 2013, up by approximately 608,000 on Q1 2012. Here Newsline presents industry reaction on the latest results, with opinion from Indicia, G2 Joshua, Gekko and Adconnection.
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All the headlines and highlights from RAJAR’s Q1 2013 release, including the national stations and networks and the digital, London and breakfast markets.
According to the latest RAJAR findings, listening to radio via a digital platform has increased by 11% year on year, with 26 million people now tuning in to radio via a digitally enabled receiver – a yearly increase of three million.
Total Global Radio and BBC Radio 2 remain at the top of the national stations and networks when it comes to weekly audience reach, according to the latest RAJAR findings for the first quarter of 2013 – with BBC Radio 2 as the top national station, seeing a 4.9% year on year (YoY) increase and reaching over 15 million listeners.
The latest RAJAR results report, along with the usual ups and downs, a potentially seminal moment in the life of digital radio: half of the UK adult population now listens to the radio on a digital platform. Unfortunately this is not ‘the’ 50% that has been touted by the Government as the tipping point for any digital switch over, but it’s still positive news says IPSOS MediaCT’s Andy Haylett.
MediaTel has compiled together a PowerPoint of the latest RAJAR Q1 2013 figures for MediaTel subscribers.
In what has been described as a ‘landmark move’ for the company, Bauer media will next week launch two new digital radio stations – KissFresh and Kisstory.
Now in its third year, the competition, in association with the Student Radio Association, aims to identify the most talented student radio presenters, with the winners being given the opportunity to present two shows on The Hits Radio, as well as one to one coaching from What Goes On Media.
Although we absorb more than one billion hours of the stuff in a single quarter, the dear old radio doesn’t get a look in most of the time. But it’s time to celebrate says Raymond Snoddy.
Daniel Todaro, managing director of Gekko, takes a look at the challenges ahead as the nation prepares for the digital radio switch-over – from public awareness campaigns, to ensuring the auto-mobile industry is backing the plan.