With the new LHF advertising restrictions less than a month away, The Media Leader is exploring how different channels are preparing for the change and how they will be affected. First, the audio sector.
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Video is becoming more integrated into the podcasting landscape and is bringing new opportunities for brands.
The move intends to bring together key industry events, research and opportunities for brands and creators.
Announcing a new album on a podcast speaks to the unique opportunity advertising on this medium holds and could push this medium even further into the limelight.
While younger audiences were least likely to say they consumed news brands, even older cohorts were more likely to turn to other channels for news.
The audio production trade body argues that the recently published Creative Industries Sector Plan overlooks the thriving segment.
Conversations around audio matured along the Croisette year as brands and agencies increasingly recognised the opportunities in digital audio.
A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.
Despite the popularity of the genre, many advertisers still treat true crime podcasts with caution. Time to step into the courtroom and examine the evidence…
A new white paper highlights the rise in podcasts as well as the opportunities in new formats and advertising.