As more podcasts move into the video space, the personal relationship between podcasters and their audiences could make podcast advertising more effective than other channels.
More Podcastsector articles
Judging by the numbers from Trump’s podcast interviews, there is a risk that politicians could increasingly bypass the tough accountability in broadcast interviews in favour of softball sessions with sympathetic podcasters.
Brooker will discuss his podcast with co-host Chris Scull, as well as the power of podcasting, at the event.
The organisation has dropped its plan to introduce ads into podcasts accessed via commercial streaming platforms like Apple Podcasts and Spotify.
Given podcast listeners are typically attentive and engaged, this medium allows advertisers to connect with receptive audiences. Yet podcast advertising only represents 0.2% of total ad budgets. Now is the time for podcasts to truly shine.
| Maria Iu
Commercial radio has been performing strongly, but it has hit back at two major BBC developments.
| Maria Iu
From My Therapist Ghosted Me to Prof G Markets, audio leaders in our industry share what’s coming out of their headphones.
The drop in number of listens was attributed to Apple’s iOS 17 update that changed how podcasts are downloaded on mobiles.
Expanded subscription and content offerings, combined with lower churn despite consecutive price increases, have contributed to continued growth.
The current BBC charter ends in 2027.