The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.
More Cannes Lions articles
UK companies will aim to accelerate global growth of their businesses at the Festival of Creativity next month.
The It Takes A Village Collective founder tells The Media Leader why it’s helpful to think of diversity and inclusion as a “language” that the industry is learning.
Omar Oakes and Maria Iu digest the big stories of the week and Les Binet talks to The Media Leader about why he’s created an AI version of himself.
Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.
Listen to flash interviews from the Croisette as The Media Leader caught up with industry figures.
| Maria Iu
Omar Oakes, Maria Iu and Jack Benjamin look back on the 2024 festival and discuss their experiences, the award winners and learnings.
The Media Leader asked attendees about their best and worst moments now that the 2024 festival has wrapped.
Both social media companies separately told The Media Leader how their communities are core to the “journey of discovery”.
The CEO of Ad Alliance is “pissed off” by the slowness of joint industry currencies to innovate in his home market as advertisers and their agencies put pressure on them to deliver new metrics for cross-media measurement.