The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.
More Cannes Lions articles
| Maria Iu
The 11 participants will take part in sessions at the festival as well as training opportunities.
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most “responsible” Cannes Lions yet.
There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.
At Cannes Lions last week, audiences were asked to consider the opportunity cost of producing content with humans rather than AI if people can’t tell the difference.
Two notable ad campaigns from New Zealand were celebrated for their traditional media craft and creativity by this year’s Media Lions jurors.
Interview: The strategy consultant and author speaks to The Media Leader about Cannes, the crisis that agencies face, and his vision for a different industry paradigm in his new book ‘Madison Avenue Makeover’.
100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.
In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.
In a display of unity, a cross-industry coalition of marketing agency giants launched The Big C brief, an attempt to redefine cancer in the workplace.