In a bid to gauge the temperature around news investment at Cannes, World Media Group’s CEO swerved publisher sessions and went in search of other places where the value of news was being discussed.
Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.
Broadpeak’s Julien Boyreau on new inventory, shoppable formats and the case for playing two games at once
Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.
Host Jack Benjamin sits down with Channel 4’s head of sales, and head of business operations and revenue innovation, to discuss Channel 4’s go-to-market strategy for mid-market advertisers.
Synamedia’s Guy Southam on addressable advertising, the platformization of TV and where AI fits into ad ops
Watch: Emery sits down with The Media Leader France deputy editor-in-chief Vincent Thobel to discuss how AI is driving changes to agencies models that are incomparable to previous disruptions.
A jury member for the Cannes Lions Entertainment for Sport category reflects on three trends to emerge from this year’s entries.
OOH was everywhere at Cannes Lions, but also almost invisible. Talon’s global CEO Sue Frogley argues that the sector needs to shout louder about its capabilities.
Cannes was an overcrowded, sweaty endurance test interspersed with moments of illumination and inspiration, says Thinkbox CEO Lindsey Clay.
Meta’s Derya Matras discusses her reaction to social media bans for under-16s and answers questions relating to harmful platform design, ad fraud, automating media and creative work, and the future of smart glasses.
