In a display of unity, a cross-industry coalition of marketing agency giants launched The Big C brief, an attempt to redefine cancer in the workplace.
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Interview: The Brandtech Group founder talks to The Media Leader about mega networking, why the industry is failing to grasp the implications of artificial intelligence, and his latest acquisitions.
Jon Steinberg joins Omar Oakes to discuss changes he is bringing to Future, the value of attending Cannes Lions, and the state of the digital publishing industry.
Interview: The World Media Group CEO admits she doesn’t ‘need’ to network but admits Cannes Lions’ biggest draw is the chance to network. So why’s she making a rare appearance this year?
Cannes Lions interview: Future’s new CEO is keen to build things, having built two ‘new media’ start-ups and inherited a business known for a flurry of acquisitions. But Cannes Lions, for this media owner boss, is seen as more of a chance to sell than be inspired.
Find out the Top 20 branded content campaigns of all time ahead of their release at Cannes Lions this week. Electric Glue co-founder Simon Orpin argues they underscore that the role of media is to liberate great creative ideas.
Interview: Sir Martin Sorrell is certain Cannes Lions still matters, but will be attended by fewer clients and even more tech companies during this challenging year for advertising.
In brief: All supporters of the industry’s climate action initiative Ad Net Zero supporters are now required to publicly declare a “science-based net zero target”.
Laurence Green joins Omar Oakes and Jack Benjamin to discuss the point of Cannes Lions, the importance of creative in driving effectiveness, and some concerning consumer trust numbers for news.
100% Media 0% Nonsense: Does Cannes still matter as a beacon of creative inspiration and collaboration, or it it just the biggest media and tech get-together in the world, asks the editor.