Synamedia’s Guy Southam on addressable advertising, the platformization of TV and where AI fits into ad ops
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Watch: Emery sits down with The Media Leader France deputy editor-in-chief Vincent Thobel to discuss how AI is driving changes to agencies models that are incomparable to previous disruptions.
A jury member for the Cannes Lions Entertainment for Sport category reflects on three trends to emerge from this year’s entries.
OOH was everywhere at Cannes Lions, but also almost invisible. Talon’s global CEO Sue Frogley argues that the sector needs to shout louder about its capabilities.
Cannes was an overcrowded, sweaty endurance test interspersed with moments of illumination and inspiration, says Thinkbox CEO Lindsey Clay.
Meta’s Derya Matras discusses her reaction to social media bans for under-16s and answers questions relating to harmful platform design, ad fraud, automating media and creative work, and the future of smart glasses.
Spotify’s VP of product discusses solving the ‘math problem’ of rising ad tier users but a fall in ad-supported revenue, and how Spotify has innovated its tech stack, measurement, and AI creative tools to attract more business.
When the future of the industry comes down to agility, real trust, and delivering actual outcomes, independents are exactly where they need to be, writes Medialab’s MD.
Lisa Morgan reflects on her first visit to Cannes Lions and her takeaways from the week.
As the rainbow flags flutter back into prominence in Cannes, could this be the moment the industry turns returning visibility into lasting support, asks Outvertising’s CEO, Chris Dunne.