Speaking to Mark Read at Cannes Lions, Elon Musk believes X is evolving its commercial offering with a push to improve ad targeting and giving users content they find useful
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Jury president Prerna Mehrotra said the decision was unanimous for its unique and effective use of data and technology.
| Maria Iu
Meanwhile, no plans to introduce ads to Threads yet, press event at Cannes heard.
All the latest from Cannes Lions with The Media Leader team on the ground.
The Media Leader asked industry experts and Cannes Lions veterans how to make the most of the festival.
| Maria Iu
The 11 participants will take part in sessions at the festival as well as training opportunities.
The annual festival has drawn criticisms for its carbon impact, but we can all play a part to ensure this is our most “responsible” Cannes Lions yet.
There is an art to using sound to create engaging commercials. When done well, the impact is incredible, argues Radioville’s managing partner.
At Cannes Lions last week, audiences were asked to consider the opportunity cost of producing content with humans rather than AI if people can’t tell the difference.
Two notable ad campaigns from New Zealand were celebrated for their traditional media craft and creativity by this year’s Media Lions jurors.