By enabling performance advertising, streaming publishers can unlock a new growth cycle.
More Cannes Lions articles
You won’t find true agentic AI being sold on a superyacht because it threatens the very companies that pay to play captain for a day. Indies should ignore the allure, writes Converge’s CEO.
A last-minute dash to Arket for linen trousers, a panic-purchase pair of Axels, and a more-than-you-should-have splurge at Folk. Sound familiar? The Guardian’s fashionista, Imogen Fox, solves your Cannes wardrobe dilemmas.
Please go to the Palais and look at the actual work. You will, I guarantee, feel something you couldn’t name. Some of it will remind you why you got into this industry, writes Omar Oakes.
When people feel safe and seen, the dynamic shifts. Conversations become more open, and people ask questions, share ideas and build connections they might not have made elsewhere. The co-founders of Empower explain.
The analyst also shares his thoughts on the globalisation of media and search spend.
Commercial MD Kelly Williams tells The Media Leader about the broadcaster’s pillars of success and how it is collaborating with others to grow the UK TV market.
In an industry full of events and parties, too often the line is crossed. It is the responsibility of everyone to stop sexual harassment.
In an exclusive interview, the effectiveness expert offers blunt truths about marketing techniques.
Government recognises the ad industry for its role in driving growth at an opportune time for expanding international business.