It marks first time Netflix is distributing a broadcaster’s shows in the country.
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Experian will provide the collective with valuable data insights to aid effective campaign strategy.
The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.
| Maria Iu
The companies made a joint return to Cannes to convince advertisers of TV’s abilities.
At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.
With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.
The broadcasters’ self-serve ad marketplace is aimed at small to medium-sized businesses and digital-native advertisers used to buying their own media in social and digital environments.
The sustainability framework now includes a standardised approach to the digital methodology used to estimate emissions across media and supply chains.
Live updates from The Media Leader team and Future 100 members at Cannes 2025. Follow the stories big and small whether you are in the South of France or in the office.
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