Various talks during Cannes suggest tensions remain as publishers and broadcasters continue to be blocked from billions of dollars in advertising while social media platforms thrive.
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Some clear creative trends have emerged from this week’s Outdoor Lion winners, while the medium is growing in prominence alongside retail media.
Huffman spoke at WPP Beach in Cannes about Reddit’s efforts to become a search competitor, why it’s unique and how brands can tap into communities.
Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.
| Maria Iu
The UK took home eight gongs, including two golds.
It marks first time Netflix is distributing a broadcaster’s shows in the country.
Experian will provide the collective with valuable data insights to aid effective campaign strategy.
The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.
| Maria Iu
The companies made a joint return to Cannes to convince advertisers of TV’s abilities.
At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.