In its latest financial report, the company has said it believes it can complete global expansion over the next two years, intending to generate material global profits from 2017 onwards.
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comScore is to track video audiences in the US across computers, mobile and other streaming devices, according to The New York Times.
Amazon Studios has announced plans to produce and acquire original movies for theatrical release and early distribution on its VOD platform, Amazon Prime Instant Video.
Swadley joins Kantar Media from the BBC, having held roles including director of marketing and audiences, BBC Charter, and head of audiences, BBC TV.
In the UK, Facebook’s economic impact is reported to amount to $11bn with 154,000 “jobs supported” – but critics say it is ‘bold and brave’ to claim so much influence.
Route produces audience estimates for out of home advertising. The data they publish tells subscribers how many people see an advertising campaign and how often they do so. The information is used as the currency for planning, buying, selling and evaluating advertising investment in the medium.
Launched in 2012, the Open Internet Code commits ISPs to the provision of full and open Internet access products and confirms that traffic management practices will not be used to target and degrade the services of a competitor.
RAJAR (Radio Joint Audience Research) is the official body in charge of measuring radio audiences in the UK. It is jointly owned by the BBC and the RadioCentre on behalf of the commercial sector. Data is released quarterly.RAJAR MIDASThe RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where… Continue reading RAJAR
Pearl & Dean is the UK’s best known cinema advertising contractor. Representing a wide range of cinemas, with multiplex chains offering landmark locations throughout the UK & Ireland including Showcase, Empire, Movie House, AMC and Omniplex sites P&D, with its iconic “pa-pa, pa-pa, pahhhh…pah” sonic.
Launched in 1990, JICREG has revolutionised the way in which regional and local media advertising is planned, bought and sold, by providing credible and acceptable audience data for the vast majority of local newspapers and their websites. It has become the main currency used by advertisers, agencies, regional press publishers and their sales houses.