ISBA are a representative membership body offering expertise, unique advantages for members, cost savings and campaigning for advertiser freedoms.
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Ipsos is a leading UK research company with global reach.It specialises in researching Advertising (brand equity and communications); Loyalty (customer and employee relationship management); Marketing (consumer, retail & shopper and healthcare); MediaCT (media and technology), Social & Political Research and Reputation Research.Ipsos iris is the UKOM-endorsed service for the measurement of audiences of online content… Continue reading Ipsos
Ebiquity are independent marketing performance specialists. Enabling brands across the world to make better-informed decisions to improve their brand and business performance across integrated communications channels.
There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?
ABC (Audit Bureau of Circulations) is the industry body for media measurement. Its team of experts verify data across a wide range of media channels including print, online and events and look to include new platforms as they emerge.
The Advertising Association promotes the role, rights and responsibilities of advertising and it’s impact on individuals, the economy and society.
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing some 2,929 screens at 455 sites for advertisers. DCM sells 80% of the cinema advertising market through exhibitors including Cineworld, ODEON, Picturehouse, Vue and many independent cinemas.
What can the out-of-home industry take from this year’s CES – and what trends are likely to emerge in 2015? Posterscope’s Ben Milne finds out.
Live sport will play a “defining role” in determining the pace and extent of the shift from legacy to broadband TV, according to a US-based study published by The Diffusion Group.
Back from Las Vegas, Mindshare’s Jeremy Pounder and TubeMogul’s Jay Prasad share their key take-outs from this year’s Consumer Electronics Show.