Game console shipments grew 11% year on year in 2014, with Sony’s newest console shipping 18.5 million units.
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Zenith is one of the leading global media agency networks providing marketers with an extensive range of services including communications strategy, planning, media buying & negotiation, digital, research and analytics.
WARC is a service offering advertising best practice, evidence and insights from the world’s leading brands. WARC helps clients grow their businesses by using proven approaches to maximise advertising effectiveness.
UK Online Measurement Company (UKOM): Industry governed, multi-platform audience measurement in partnership with Ipsos iris.
TRP Research was created in 1999 by media research professionals with a passion for deriving utility and meaning from raw media measurement information.TRP Research is one of the largest and most successful suppliers of media research insight and information in their field.
The Office for National Statistics (ONS) is the UK’s largest independent producer of official statistics and is the recognised national statistical institute for the UK. It is responsible for collecting and publishing statistics related to the economy, population and society at national, regional and local levels. It also conducts the census in England and Wales… Continue reading ONS
The IPA is the professional body for advertising, media and marketing communications agencies in the United Kingdom.The IPA runs TouchPoints – its Hub Survey is based on a representative sample of c.6,000 adults aged 15+, living in Great Britain. Full methodology available here: http://www.ipa.co.uk/page/touchpoints-methodology#.WO9IoaK1uHs
WPP Media is a global media collective formed by WPP plc that unites top agency brands including EssenceMediacom, Mindshare, and Wavemaker to manage advertising, media planning, and buying. It serves as a unified, data-driven entity powered by AI (WPP Open) to deliver personalised marketing at scale for clients.
The Cinema Advertising Association (CAA) is the Trade Association of cinema advertising contractors operating in the UK. One of the functions of the CAA is to monitor and maintain standards of advertising exhibition in the UK and the Republic of Ireland.
The linear TV schedule has shown incredible resilience in the face of relentless disruption – and we can learn a lot about the future of media in general if we could understand the reasons why, says David Brennan, Media Native.