Torin Douglas speaks with Dominic Grounsell, marketing director of RSA’s MORE TH>N, about the advertising power of Facebook for the insurance brand, big data scepticism and how clients should work closer with media owners.
Showing 3621-3630 of 8,380
More Digital articles
Following large-scale public consultation, the BBFC has announced that it will be publishing new Classification Guidelines for film and video on 24 February.
Through the private marketplace, Guardian News & Media will sell video inventory programmatically to selected trading desks and agencies.
Nobel award-winning psychologist Daniel Kahneman has inadvertently indicated what is potentially the most critical contextual factor for the power of media channels – but how can we make the ‘fast/slow’ media paradigm work?
UK price comparison website MoneySuperMarket has appointed Meetrics to address the increasing issue around online ads being served but never seen.
Despite online taking ever larger slices of advertising budgets, new findings from Nielsen and Statista reveal that digital ads still lag behind traditional media when it comes to consumer trust.
As tablet sales sky rocket, what are the implications for publishers that started life in print media? Raymond Snoddy looks at the path to a truly workable print-online strategy.
Boxing Day 2013 saw BBC iPlayer tablet viewing figures surpass those of PC for the first time, after what was anticipated to be – and seemingly was – a tablet Christmas.
A year after the launch of Local World, David Montgomery’s regional news publishing business, the company has revealed that it has almost doubled its online traffic to more than 14 million monthly users.
Ahead of MediaTel’s CES Debrief at the end of the month, one of our industry insiders, Freesat’s Giles Cottle, reports back on the upcoming highlights from the Las Vegas gadget fest.