More Digital articles

It’s absolutely huge in the US – but content marketing is still new territory for many in the UK. Newsline asked Kayvan Salmanpour, international MD of NewsCred to explain how he sees the market evolving this side of the pond…

Radio 1’s head of music confirmed the move at an industry event on Monday.

The latest ABC release for the July to December 2013 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from Carat and MediaCom.

To reflect the true reach of a magazine brand’s reach, for the first time ABC has issued combined digital and print data. Find out which brands came out on top.

Through the co-creation of bespoke ideas, content and products, the platform will attempt to increase awareness of sustainability issues, and ultimately encourage people to live more sustainable lives.

Varying definitions, exotic sounding acronyms, buzz words and new technology: programmatic trading is bound to confuse, says Improve Digital’s Sue Hunt – but it really doesn’t need to be so complicated.

A new report from MEF has revealed a strong correlation between the number of screens used and purchase intent.

James Whitmore, managing director of Route, warns of the danger of combining complex data.

The out-of-home media owner has launched a new poster network across colleges and higher education institutions nationwide to target 16-19 year olds.

Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn – with complacency – from both advertisers and media agencies – compounding the situation.