Deep analysis of desktop and tablet traffic across InSkin Media’s premium UK network confirms that high click-through-rates on optimised tablet advertising formats are genuine.
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Ooyala’s Q3 2013 Global Video Index shows that as more premium, long-form content becomes available online, consumers are increasingly turning to mobile phones and tablets as first screen devices.
Responding to the problem of online ad ‘viewability’ Google has said that it will now begin charging advertisers only for ads that are seen.
Speaking to Forbes on Wednesday, CEO Bill Wise said: “We are absolutely preparing ourselves for an IPO.”
New research finds that UK shoppers trust online retailers more than shoppers in other countries and have greater confidence in the security of the sites they buy from.
Speaking at the UBS Annual Global Media and Communications Conference, Poltrack spoke about Facebook’s recent development of its own measurement tool to cover conversations about television.
The drive for multi-screen marketing will dominate 2014, according to Millward Brown’s annual digital and media predictions.
Dominic Mills lit the flame and then VivaKi’s Marco Bertozzi threw petrol on it; now, ISBA’s Bob Wootton speaks up for advertisers over the thorny issue of trading desks and transparency…
Magic AM has launched a new interactive on-air quiz that uses multiplayer technology to allow thousands of radio listeners to play live against each other via their phone handsets.
The second series of the Netflix exclusive will be available to all members in all countries where the video service is available.