The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG’s Simon Pont. But it’s more than just placing people centre stage – it’s about giving consumers a genuine role to play.
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Almost 70% of MailOnlie traffic comes from outside the UK, with the online platform generating revenue over £40 million last year.
As part of a new multi-million pound marketing campaign, Sky is to release entire first episodes of its shows online to give potential customers the chance to sample its offering.
Display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before, according to the latest findings from Nielsen.
Despite the prevalence of multi-tasking and ‘second-screening’, a new study from TiVo claims we concentrate on the TV when it’s on.
Newsline presents a short video of media predictions and wish-lists from the annual Year Ahead event – including interviews with MediaCom’s Claudine Collins, ISBA’s Bob Wootton and journalist Raymond Snoddy.
The new interface, launching today, aims to make it easier to navigate stations, find shows to catch up on and view recommendations from the BBC.
James Cornish joins VEVO from Virgin Media and will be responsible for managing all aspects of the company’s UK sales function.
In a letter to shareholders, Netflix has hinted that it may introduce pricing tiers for users after testing its options over the past year.
Tony Gallagher did an excellent job as editor of the Daily Telegraph, had a leading role in the newspaper scoop of the decade and worked for a very profitable newspaper group. So why was he sacked? asks Raymond Snoddy