Young mothers are becoming increasingly connected, says Kantar Media’s Anna Gunn. So what are they engaging with and how should marketers be targeting them?
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Disney Movies Anywhere allows consumers to discover, purchase, manage and watch films from Disney, Pixar and Marvel at home and on the go.
The addition of a voice call function will put the instant messaging app alongside services such as Skype, Viber and Tango.
Cox Media, the ad sales division of Cox Communications, one of the largest broadcast service providers in the US, has partnered with an automated ad platform to begin selling linear TV inventory programmatcally.
Designed to align with the rest of BT’s devices, the new box is reported to have a faster start-up time and more efficient TV Guide and on-demand navigation.
Native Advertising is nothing more than a returning articulation of a long-standing intention, says SMG’s Simon Pont. So is timeless brand thinking set for a welcome homecoming?
Mobile Twitter users were also found to be highly engaged with brands, with 62% following a brand, 25% using Twitter while shopping and 75% on the platform while watching TV.
The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.
Commissioned to understand the use of the click-to-call option in mobile search, the research from Google found that 94% of UK smartphone users have, at some point, needed to call a business directly.
The annual Connected Consumer Conference will take place on 11 and 12 March – an unmissable two-day event covering technology, research and innovation in the connected world.