The partnership aims to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
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Between January 2013 and January 2014, the regional publisher saw its online audience jump from 9.16 million to 16.95 million.
Hamish White, the man in charge of developing the Sun’s ‘Goals’ video app – which helped pave the way to placing the newsbrand’s content behind a paywall – has said that storytelling has been vital to its success.
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
Speaking at MediaTel’s Video Upfronts on Thursday, popular YouTube video blogger Callux told Newsline his content channel could offer brands opportunities that traditional media cannot.
The additional data will show publishers’ total brand reach, in combination with the estimates for reading in print and on PC websites already published.
As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT, Carat and Bauer Radio London.
A small change of fortune for the Radio 1 Breakfast Show as Nick Grimshaw records a 12.7% increase in weekly listeners – plus the rest of the radio market news in our Rajar round-up.
BT will be the first pay-TV provider in the UK to offer movies to buy-to-keep as well as rent.
Google is to start periodically auditing YouTube videos in a bid to clamp down on “fraudulent views”.