Newsline has captured the thoughts of experts on the role of data and metrics in television advertising – and asks what the future has in store.
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The most recent Orange Exposure research is a defining moment for m-commerce, says Unanimis’ Will King – and proves that mobile devices are now central to the way we shop.
A total of 40.8 million people were online in the UK over the month of December, according to data released by online measurement company Nielsen.
The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase ‘likes’ or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
We’re obsessed with the weather, but UK marketers have been criticised for being slow to make the most of the surprising opportunities the local climate presents – but new technology and data is destined to change everything.
On Data Privacy Day, new reports from GlobalWebIndex and Ipsos Mori highlight increasing concerns over consumer privacy and how data is used.
Specific Media’s new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific’s Gavin Johnson tells Newsline why the project means big things for advertisers.
Specific Media’s new tool – which fuses data from Nielsen and BARB – aims to join the dots between TV and online to allow for a “truly robust” cross-media campaign.
The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG’s Simon Pont. But it’s more than just placing people centre stage – it’s about giving consumers a genuine role to play.