As advertisers seek to move from ‘served’ to ‘viewable’ ad impressions, ABC has today launched a viewability certification programme to raise transparency on what viewability products do.
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Brands are set to act more like publishers and media owners as the drive to produce branded content naturally evolves, according to Unilever’s Hamish Priest.
High-end audio visual chicanery is no longer the sole preserve of advertisers with the deepest pockets, says ISBA’s Bob Wootton. Easily-accessible tech has democratised content creation – but is this entirely for the good?
Smartphone and tablet web browsing is commonplace, yet many publishers still haven’t made the move to mobile, says Vibrant Media’s Fiona Salmon. Here, she explains why they really cannot afford to miss the boat.
Sky IQ’s Emma Holden explains why there is no need to choose between long-term communications and short-term wins when it comes to TV advertising.
Facebook turns 10 today, and while nobody was using the social media platform on their Nokia 3310s back in 2004, last year mobile accounted for more than half of the social network’s ad revenue.
Industry is wrongly confusing ‘programmatic’ with ‘real time bidding’, says Videology’s Jana Eisenstein – and the misuse of the terms is needlessly driving business away.
MediaTel announces the final line-up to Thursday’s Video Upfronts, with late editions including YouTube sensation Callux, Liquid Thread’s Rupert Britton and Spirit Digital Media’s Peter Cowley.
Newsline has captured the thoughts of experts on the role of data and metrics in television advertising – and asks what the future has in store.
The most recent Orange Exposure research is a defining moment for m-commerce, says Unanimis’ Will King – and proves that mobile devices are now central to the way we shop.