James Whitmore, managing director of Route, warns of the danger of combining complex data.
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The out-of-home media owner has launched a new poster network across colleges and higher education institutions nationwide to target 16-19 year olds.
Market fragmentation, a lack of transparency and poor quality inventory for online video is costing advertisers, experts warn – with complacency – from both advertisers and media agencies – compounding the situation.
The partnership aims to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens.
Between January 2013 and January 2014, the regional publisher saw its online audience jump from 9.16 million to 16.95 million.
Hamish White, the man in charge of developing the Sun’s ‘Goals’ video app – which helped pave the way to placing the newsbrand’s content behind a paywall – has said that storytelling has been vital to its success.
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
Speaking at MediaTel’s Video Upfronts on Thursday, popular YouTube video blogger Callux told Newsline his content channel could offer brands opportunities that traditional media cannot.
The additional data will show publishers’ total brand reach, in combination with the estimates for reading in print and on PC websites already published.
As Rajar announces the latest radio listening figures, Newsline presents industry reaction to the results, with opinion and analysis from Ipsos MediaCT, Carat and Bauer Radio London.