The cost of multi-platform audience measurement could act as a barrier for advertisers and agencies if it outweighs the potential benefit derived, industry has heard.
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Experts representing broadcasters, researchers and agencies have told advertisers they should not simply chase ‘likes’ or measure the volume of tweets, but rather leverage the data and insights they reveal about audiences.
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On Data Privacy Day, new reports from GlobalWebIndex and Ipsos Mori highlight increasing concerns over consumer privacy and how data is used.
Specific Media’s new targeting tool allows advertisers to accurately reach online users based on their TV viewing. Specific’s Gavin Johnson tells Newsline why the project means big things for advertisers.
Specific Media’s new tool – which fuses data from Nielsen and BARB – aims to join the dots between TV and online to allow for a “truly robust” cross-media campaign.
The digital evolution is seeing consumers become the beating heart of a brand campaign, says SMG’s Simon Pont. But it’s more than just placing people centre stage – it’s about giving consumers a genuine role to play.
Almost 70% of MailOnlie traffic comes from outside the UK, with the online platform generating revenue over £40 million last year.
As part of a new multi-million pound marketing campaign, Sky is to release entire first episodes of its shows online to give potential customers the chance to sample its offering.
Display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before, according to the latest findings from Nielsen.