Digital has moved the publishing goal posts, says Peter Houston – so here are a few eternal truths that magazine publishers need to re-discover about good digital content.
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Speaking at MediaTel’s CES Debrief, Decipher’s Nigel Walley says media owners can no longer afford to keep making new apps for proprietary operating systems in what has become a deeply fragmented market.
The guidance, which follows the 1987 Pliatzky recommendations on the production of TV ads, will take individuals through the process of producing interactive work – from the initial brief to maintenance of the finished project.
As online video and mobile become increasingly prolific in the digital sphere, Newcast’s Matt Davies argues that brands would do well not to forget traditional advertising mediums just yet…
To coincide with the start of the BBC’s World War One season the broadcaster has launched a range of new digital content under a new brand called BBC iWonder.
New research from iStrategyLabs reveals that between January 2011 and January 2014, the number of 13-17 year olds in the US that use Facebook has dropped by over three million.
Spotify Free users could only previously listen to up to 10 hours of music per month via their PCs or laptops, which the company hoped would encourage users to sign up for the paid version at a cost of £9.99 per month.
Research from Flurry Analytics revealed that in 2013, while overall app usage increased 115%, messaging and social services, such as WhatsApp and Blackberry Messenger, grew by a huge 203%.
The Q4 2013 Bellwether Report, published today, reveals a strong upwards revision to marketing budgets, marking the fifth quarter of consecutive growth and the second-highest rate of growth in the survey’s history.
Ahead of the CES debrief next week, Newsline hears from Videology’s Rhys McLachlan as he shares his thoughts on the biggest themes from this year’s gadget-fest. Prepare to pay homage at the feet of the TV gods…