More Digital articles

International venture capital firm Beringea have led a £2 million investment round
into InSkin Media (ISM) – the advertising technology and digital media specialist.

According to a new report by eMarketer, 2015 will see over half of US internet users (133.5 million people) logging onto the web via their tablet.The Tablet Advertising: Volume and Engagement Levels Jump Up report also reveals that tablet ads outscore conventional mobile ads on a variety of metrics, including brand awareness, purchase intent and… Continue reading Half of US internet users will be on tablets by 2015

Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile and how it might be disrupting GAFA (Google, Apple, Facebook and Amazon)

With Video on Demand (VOD) growing, the first panel at MediaTel’s ‘Electronic Trading Debate’ (11 October) discussed convergence between traditional television advertising and online and what impact this had on current trading systems.

Industry reports moot that Amazon is in negotiations to buy Texas Instruments’ mobile chip business.

Miles Galliford, co-founder of SubHub – the membership website company – on what magazine publishers need to consider to thrive online.

More than 8 million people watched Austrian skydiver Felix Baumgartner’s record-breaking jump live on YouTube, setting a new live-streaming height for the service.Users from around the world flocked to various devices to watch the historic event on the site, highlighting the change in which consumers view live events.The streaming kicked off at 7:08pm (UK time)… Continue reading Baumgartner’s record breaking skydive also sets a new height for YouTube

Abba Newbery, director of advertising strategy at News International, ponders whether 2013 will eventually be the year of mobile as publishers provide more and more augmented reality capability to tap into the growing number of consumers accessing content via smartphones and tablets. Every year (for at least the few I can remember) seems to have… Continue reading Augmented reality exciting for publishers and advertisers

Starcom MediaVest’s head of thought leadership, Steve Smith, argues we are now living in a ‘post first screen/second screen’ world.

Despite the difficult UK economy, advertising on the internet and mobile phones increased, like-for-like*, by 12.6% to a record six-month high of £2.59 billion in the first half of 2012