Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser’s website than users who are not exposed to the campaigns, according to new research from comScore.
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The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.
Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.
Nearly all US consumers (97%) now use online media when researching products or services in their local area, according to an ongoing consumer tracking study from BIA/Kelsey.
News Corporation executive claims paywalls and free models can “co-exist”.
Microsoft is set to launch its UK video on demand service tomorrow with content including Skins, Faking it and Waterloo Road.
Publicis boss Maurice Levy claims newspapers need to find a balance between free and paid-for online content to survive the digital age.
US spending on online advertising will overtake print in 2010 for the first time, according to a new forecast from Outsell Inc.
Google is trialling a new television search service, letting users find TV shows and online videos, and personalise a lineup of their favourites.
A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.