Social media and catch-up TV services offer “exciting” new advertising opportunities but marketers need to get up to speed to make the most of them, according to the ‘Future of Online’ panel at yesterday’s FT Digital Media & Broadcasting Conference 2010.
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Royal Mail is launching a media planning tool allowing marketers to profile audiences based on anonymous eBay purchase data.
Toby Beresford, commercial director for London creative agency Nudge Social Media, says Facebook Credits could change the way we view micropayments.
Raymond Snoddy on the BBC’s “beautifully crafted” Strategic Review, designed “to give critics as few grapple holds as possible”.
Yahoo’s UK and Ireland MD, Mark Rabe, told delegates at the FT Digital Media & Broadcasting Conference today that we are only “in the first or second inning of personalisation” currently.
“The BBC will not retreat into an analogue past”, the Corporation’s director general Mark Thompson told delegates at today’s Financial Times Digital Media and Broadcasting Conference.
Speaking at today’s FT Digital Media & Broadcasting Conference WPP’s CEO Sir Martin Sorrell said that clients were “missing a trick” by not investing more of their marketing budget in digital, but “the pace of change is so fast it makes it difficult.”
In a morning where book publishers seemed to be getting on with it, whilst newspapers and web companies are still trying to work it out, it was a presentation by John Makinson, CEO of Penguin Group, that delegates at the FT Digital Media & Broadcasting Conference were discussing over lunch.
February was another big month for mobile research and forecasts, with ABI Research predicting that shoppers around the world will spend $119 billion on goods and services purchased via mobile phones in 2015.
MediaTel has launched its new Online database, with thousands of additional sites, new UKOM data and cross media comparisons.