More Digital articles

RTL Group’s CEO Gerhard Zeiler took to the stage at the FT Digital Media & Broadcasting Conference yesterday to discuss the impact of the recession, consolidation of TV channels, VoD opportunities, Apple’s iPad, the BBC’s strategic review, and what he thinks of current TV landscape.

Are localised solutions going to be the key to success for mobile advertising? Or is there no such thing as the much-talked about ‘year of mobile’?

A new study on social networking access via mobiles has found that 30.8% of smartphone users accessed social networking sites via their mobile browser in January 2010, up 22.5% year on year.

Social media and catch-up TV services offer “exciting” new advertising opportunities but marketers need to get up to speed to make the most of them, according to the ‘Future of Online’ panel at yesterday’s FT Digital Media & Broadcasting Conference 2010.

Royal Mail is launching a media planning tool allowing marketers to profile audiences based on anonymous eBay purchase data.

Toby Beresford, commercial director for London creative agency Nudge Social Media, says Facebook Credits could change the way we view micropayments.

Raymond Snoddy on the BBC’s “beautifully crafted” Strategic Review, designed “to give critics as few grapple holds as possible”.

Yahoo’s UK and Ireland MD, Mark Rabe, told delegates at the FT Digital Media & Broadcasting Conference today that we are only “in the first or second inning of personalisation” currently.

“The BBC will not retreat into an analogue past”, the Corporation’s director general Mark Thompson told delegates at today’s Financial Times Digital Media and Broadcasting Conference.

Speaking at today’s FT Digital Media & Broadcasting Conference WPP’s CEO Sir Martin Sorrell said that clients were “missing a trick” by not investing more of their marketing budget in digital, but “the pace of change is so fast it makes it difficult.”