A new survey reveals that 41% of UK media buyers use online video advertising to deliver incremental reach to TV, indicating that TV budgets are driving market growth.
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The advertising industry has come together to recommend an extension of the Cap Code, the self-regulatory rules for non-broadcast media.
More than 173 million US internet users watched online video during January, according to new figures from comScore, with YouTube.com viewers watching 93 videos on average, representing an increase of 50% versus year ago.
Europeans are spending more time on the mobile internet than reading newspapers or magazines, according to new research from the European Interactive Advertising Association.
Microsoft is set to launch a new $2 billion ad campaign for its search engine Bing with the strapline “Bing and decide”.
Film4 HD and E4 HD will launch on Virgin Media’s digital TV platform this summer.
Apple’s iPad is set to go on sale on April 3 in the US but no date has been announced for its international release.
The UK’s online audience grew by just under 2 million people in the past year according to data released by research company Kantar Media.
Absolute Radio is partnering with content management specialist ipercast to develop a range of new services to help deliver and monetise content online and via mobile devices.
The digital economy bill is expected to be pushed through before the general election in May, according to senior media figures.