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The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey.The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

Virgin Media has confirmed that it is still reviewing a number of interest-based advertising options, including Phorm’s targeted ad service Webwise.Virgin is the third and only remaining potential UK ISP partner, which could trial or launch Phorm’s controversial behavioural targeting service, following BT and TalkTalk’s decision to pull out of their agreements last week (see… Continue reading Virgin is still reviewing Phorm

ITV hopes to boost revenue streams by charging viewers to access online clips from popular programmes such as Britain’s Got Talent.Speaking in a radio interview, ITV’s chief Michael Grade said the broadcaster is likely to implement a micropayment scheme as early as next year.He confirmed that ITV wants to charge between 10p and 50p per… Continue reading Grade: ITV will charge for online clips

Virgin Media has increased its high definition offering by adding four new channels to its line-up.Living, FX, MTV Networks and National Geographic will be available in HD to Virgin’s 3.6 million customers from the end of July.The new channels will offer programmes such as Grey’s Anatomy, Dexter and The Wire in HD, as well as… Continue reading Virgin Media boosts its HD offering

The number of American children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US. According to data from Nielsen Online, there also has been a 63% increase since 2004 in the amount of time this group spends online.… Continue reading 16m American children online in May

TalkTalk has become the second internet service provider to drop targeted ad service Phorm this week.The loss of two of its key partners, which just leaves Virgin Media as a potential triallist of its controversial tracking technology Webwise, has seen Phorm’s shares plummet by more than 50%.Phorm released a statement announcing TalkTalk’s decision to terminate… Continue reading TalkTalk ends agreement with Phorm

Jon Mitchell, Spotify UK sales director, explains why audio advertising will become the norm online…On Spotify you’d be hard pushed to see our listeners providing us with passionate feedback on our display ads. There’s barely a tweet questioning the Vodafone skyscraper or the Ford leaderboard. Generally it’s the audio ads that get all the attention… Continue reading Big Audio Dynamite – The case for audio advertising online

Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest Nielsen Global Online Consumer Survey. The Nielsen survey, of over 25,000 internet consumers from 50 countries, shows that nine in every ten internet consumers worldwide (90%) trust recommendations from people they know, while… Continue reading New research reveals most trusted forms of online advertising

ITN’s multimedia video production operation is set to supply branded video content to the Daily Mail and Mail on Sunday‘s website network Mail Online.The new partnership will see ITN On supply celebrity and lifestyle videos, branded news, business and showbiz news as well as film reviews and celebrity interviews to Mail Online.ITN On currently produces… Continue reading ITN to supply branded content to Mail Online

Of the 1.1 billion people age 15 and older worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, according to new research. The comScore report said that this represents a penetration of 65% of the worldwide internet audience.… Continue reading 734m people visited social networks in May