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Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest Nielsen Global Online Consumer Survey. The Nielsen survey, of over 25,000 internet consumers from 50 countries, shows that nine in every ten internet consumers worldwide (90%) trust recommendations from people they know, while… Continue reading New research reveals most trusted forms of online advertising

ITN’s multimedia video production operation is set to supply branded video content to the Daily Mail and Mail on Sunday‘s website network Mail Online.The new partnership will see ITN On supply celebrity and lifestyle videos, branded news, business and showbiz news as well as film reviews and celebrity interviews to Mail Online.ITN On currently produces… Continue reading ITN to supply branded content to Mail Online

Of the 1.1 billion people age 15 and older worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, according to new research. The comScore report said that this represents a penetration of 65% of the worldwide internet audience.… Continue reading 734m people visited social networks in May

Shares in behavioural targeting company Phorm have plummeted after BT pulled out of launching its controversial tracking technology.Phorm’s shares were down 40% by lunchtime yesterday as news about BT’s decision to drop Webwise, a system that tracks the internet habits of customers to deliver targeted ads, started to spread.BT said it needs to focus its… Continue reading Shares in Phorm plummet

New figures from BARB for June 2009 show that 25% of all UK adults have watched TV on the internet, an 8% year on year increase, while 10% watched TV online in the past week.The figures, revealed by BARB chief executive Bjarne Thelin at last week’s IEA Future of Broadcasting Conference, also showed that 38%… Continue reading 25% of UK adults have watched TV online

BT has dropped Phorm’s targeted ad service amid claims that it needs to focus resources on “other opportunities”, including developing next-generation super-fast broadband.However, BT’s decision to pull-out of Webwise, a controversial system that tracks the internet habits of customers to deliver targeted ads, is thought to have been affected by on-going privacy complaints.Phorm’s technology has… Continue reading BT drops Phorm

Freeview claims it will take on BSkyB with next generation digital TV services, as it announces plans to roll out high definition to more than 60% of the UK by next Christmas.The free-to-air digital firm outlined plans for a “reach out and reach up” strategy, which will focus on delivering HDTV, on-demand and enchanced personal… Continue reading Freeview pledges to take on Sky

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive. In second place, 17% of Americans said that newspapers are most helpful, while 14% say the same… Continue reading Americans find TV ads most helpful

Associated Northcliffe Digital (AND) has launched the first phase of its ‘Local People Network’ hyper-local websites.The roll-out, of an initial 23 local community websites in the South-West of England, covers areas such as Falmouth and Clifton with between 10,000 and 50,000 inhabitants.A further twenty plus sites are due to launch in the South-West of England… Continue reading Associated Northcliffe Digital launches hyper-local sites

Rupert Murdoch has hinted at plans to charge iPhone and Blackberry users for access to the Wall Street Journal, which is currently offered as a free mobile application.Murdoch has asked users if they would be willing to pay a subscription for the mobile version of the WSJ, as he hopes to introduce a micropayment scheme… Continue reading Murdoch to charge mobile readers