More Digital articles

The number of American children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US. According to data from Nielsen Online, there also has been a 63% increase since 2004 in the amount of time this group spends online.… Continue reading 16m American children online in May

TalkTalk has become the second internet service provider to drop targeted ad service Phorm this week.The loss of two of its key partners, which just leaves Virgin Media as a potential triallist of its controversial tracking technology Webwise, has seen Phorm’s shares plummet by more than 50%.Phorm released a statement announcing TalkTalk’s decision to terminate… Continue reading TalkTalk ends agreement with Phorm

Jon Mitchell, Spotify UK sales director, explains why audio advertising will become the norm online…On Spotify you’d be hard pushed to see our listeners providing us with passionate feedback on our display ads. There’s barely a tweet questioning the Vodafone skyscraper or the Ford leaderboard. Generally it’s the audio ads that get all the attention… Continue reading Big Audio Dynamite – The case for audio advertising online

ITN’s multimedia video production operation is set to supply branded video content to the Daily Mail and Mail on Sunday‘s website network Mail Online.The new partnership will see ITN On supply celebrity and lifestyle videos, branded news, business and showbiz news as well as film reviews and celebrity interviews to Mail Online.ITN On currently produces… Continue reading ITN to supply branded content to Mail Online

Recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising globally, according to the latest Nielsen Global Online Consumer Survey. The Nielsen survey, of over 25,000 internet consumers from 50 countries, shows that nine in every ten internet consumers worldwide (90%) trust recommendations from people they know, while… Continue reading New research reveals most trusted forms of online advertising

Shares in behavioural targeting company Phorm have plummeted after BT pulled out of launching its controversial tracking technology.Phorm’s shares were down 40% by lunchtime yesterday as news about BT’s decision to drop Webwise, a system that tracks the internet habits of customers to deliver targeted ads, started to spread.BT said it needs to focus its… Continue reading Shares in Phorm plummet

Of the 1.1 billion people age 15 and older worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, according to new research. The comScore report said that this represents a penetration of 65% of the worldwide internet audience.… Continue reading 734m people visited social networks in May

New figures from BARB for June 2009 show that 25% of all UK adults have watched TV on the internet, an 8% year on year increase, while 10% watched TV online in the past week.The figures, revealed by BARB chief executive Bjarne Thelin at last week’s IEA Future of Broadcasting Conference, also showed that 38%… Continue reading 25% of UK adults have watched TV online

BT has dropped Phorm’s targeted ad service amid claims that it needs to focus resources on “other opportunities”, including developing next-generation super-fast broadband.However, BT’s decision to pull-out of Webwise, a controversial system that tracks the internet habits of customers to deliver targeted ads, is thought to have been affected by on-going privacy complaints.Phorm’s technology has… Continue reading BT drops Phorm

Freeview claims it will take on BSkyB with next generation digital TV services, as it announces plans to roll out high definition to more than 60% of the UK by next Christmas.The free-to-air digital firm outlined plans for a “reach out and reach up” strategy, which will focus on delivering HDTV, on-demand and enchanced personal… Continue reading Freeview pledges to take on Sky