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Shares in behavioural targeting company Phorm have plummeted after BT pulled out of launching its controversial tracking technology.Phorm’s shares were down 40% by lunchtime yesterday as news about BT’s decision to drop Webwise, a system that tracks the internet habits of customers to deliver targeted ads, started to spread.BT said it needs to focus its… Continue reading Shares in Phorm plummet

New figures from BARB for June 2009 show that 25% of all UK adults have watched TV on the internet, an 8% year on year increase, while 10% watched TV online in the past week.The figures, revealed by BARB chief executive Bjarne Thelin at last week’s IEA Future of Broadcasting Conference, also showed that 38%… Continue reading 25% of UK adults have watched TV online

BT has dropped Phorm’s targeted ad service amid claims that it needs to focus resources on “other opportunities”, including developing next-generation super-fast broadband.However, BT’s decision to pull-out of Webwise, a controversial system that tracks the internet habits of customers to deliver targeted ads, is thought to have been affected by on-going privacy complaints.Phorm’s technology has… Continue reading BT drops Phorm

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive. In second place, 17% of Americans said that newspapers are most helpful, while 14% say the same… Continue reading Americans find TV ads most helpful

Freeview claims it will take on BSkyB with next generation digital TV services, as it announces plans to roll out high definition to more than 60% of the UK by next Christmas.The free-to-air digital firm outlined plans for a “reach out and reach up” strategy, which will focus on delivering HDTV, on-demand and enchanced personal… Continue reading Freeview pledges to take on Sky

Associated Northcliffe Digital (AND) has launched the first phase of its ‘Local People Network’ hyper-local websites.The roll-out, of an initial 23 local community websites in the South-West of England, covers areas such as Falmouth and Clifton with between 10,000 and 50,000 inhabitants.A further twenty plus sites are due to launch in the South-West of England… Continue reading Associated Northcliffe Digital launches hyper-local sites

Rupert Murdoch has hinted at plans to charge iPhone and Blackberry users for access to the Wall Street Journal, which is currently offered as a free mobile application.Murdoch has asked users if they would be willing to pay a subscription for the mobile version of the WSJ, as he hopes to introduce a micropayment scheme… Continue reading Murdoch to charge mobile readers

New research from Nielsen Online reveals that 37% of online US adults own a game console, while 10% plan to purchase a new console in the next 12 months.Nielsen also found that game console brands were popular online destinations in May. The Nintendo Web brand had the largest unique audience of console brands in May… Continue reading Game consoles prove popular among online US adults

Tim Hipperson, CEO, RMG Connect, examines digital training and the client/agency relationship…As the capability and reach of digital marketing continues to both grow and attract attention at a rate of knots, there has been increasing debate about training. Talk across the industry revolves around the ‘skills gap’, and how so many marketers are utilising digital… Continue reading Digital knowledge is all about playing to your strengths

Hulu, NBC Universal and News Corp’s US Online TV platform, has confirmed plans to launch in the UK saying it is the company’s “number one priority”.Speaking at the IEA’s Future of Broadcasting conference in London, Hulu’s SVP Johannes Larcher said the UK is “very ready” for a service like Hulu, according to reports.“We are talking… Continue reading Hulu’s UK launch is company’s “number one priority”