More Digital articles

The paid-for model is the key to reviving the deteriorating newspaper industry, according to some panellists at MediaTel Group’s ‘Future of National Newspapers’ seminar yesterday.Two decades of free content has led to an over-supply, according to News International’s Paul Hayes, who later confirmed that Rupert Murdoch plans to charge a “fair price” for both print… Continue reading Paid-for model is the key

A third of young adults in the UK regularly access Facebook and Twitter from their mobiles, according to a new report. The study, published by mobile analysts CCS Insight, found that social networking is driving the growth of mobile internet. Based on a survey of more than 1,000 UK adults between 16 and 35 years… Continue reading One third of UK youngsters access social networks via mobiles

ITV is launching an on-air campaign to drive viewers to the revamped Coronation Street website.From 15 July, ITV1 and ITV2 will air a 60-second trail produced by ITV’s in-house creative team, featuring Corrie character Norris Cole.The new site, which has been redesigned to make it more user friendly, is intended to give fans more opportunities… Continue reading ITV launches on-air campaign for Corrie website

The rate of decline in UK marketing spend has eased for the second quarter in a row, according to the IPA’s latest Bellwether survey.The 2009 Q2 report links the easing to an improvement in business confidence, with companies surveyed reporting that their financial prospects have improved for the first time since the first quarter of… Continue reading Bellwether Report: Marketing budgets cut at slower rate in Q2

Virgin Media has confirmed that it is still reviewing a number of interest-based advertising options, including Phorm’s targeted ad service Webwise.Virgin is the third and only remaining potential UK ISP partner, which could trial or launch Phorm’s controversial behavioural targeting service, following BT and TalkTalk’s decision to pull out of their agreements last week (see… Continue reading Virgin is still reviewing Phorm

ITV hopes to boost revenue streams by charging viewers to access online clips from popular programmes such as Britain’s Got Talent.Speaking in a radio interview, ITV’s chief Michael Grade said the broadcaster is likely to implement a micropayment scheme as early as next year.He confirmed that ITV wants to charge between 10p and 50p per… Continue reading Grade: ITV will charge for online clips

Virgin Media has increased its high definition offering by adding four new channels to its line-up.Living, FX, MTV Networks and National Geographic will be available in HD to Virgin’s 3.6 million customers from the end of July.The new channels will offer programmes such as Grey’s Anatomy, Dexter and The Wire in HD, as well as… Continue reading Virgin Media boosts its HD offering

The number of American children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US. According to data from Nielsen Online, there also has been a 63% increase since 2004 in the amount of time this group spends online.… Continue reading 16m American children online in May

TalkTalk has become the second internet service provider to drop targeted ad service Phorm this week.The loss of two of its key partners, which just leaves Virgin Media as a potential triallist of its controversial tracking technology Webwise, has seen Phorm’s shares plummet by more than 50%.Phorm released a statement announcing TalkTalk’s decision to terminate… Continue reading TalkTalk ends agreement with Phorm

Jon Mitchell, Spotify UK sales director, explains why audio advertising will become the norm online…On Spotify you’d be hard pushed to see our listeners providing us with passionate feedback on our display ads. There’s barely a tweet questioning the Vodafone skyscraper or the Ford leaderboard. Generally it’s the audio ads that get all the attention… Continue reading Big Audio Dynamite – The case for audio advertising online