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A new study has found that 29.4 million people accessed at least one social networking site in the UK in May, averaging 4.6 hours per visitor during the month. The comScore study, shows that social networking has become a mainstream online activity among all age groups, with 80% of the total UK online population having… Continue reading Almost 30m people in the UK accessed social networks in May

Dennis Publishing has acquired global entertainment portal Kontraband.com, adding it to its portfolio of online brands such as Monkey, Maxim.co.uk and autoexpress.co.uk.Launched in 1999, Kontraband.com is an entertainment portal for 18 to 34-year-old men, featuring viral video and pictures, games, blogs and forums.Kontraband.com’s content is edited by a team of five, all of whom will… Continue reading Dennis Publishing acquires Kontraband.com

Bluepod Media has become the first ever mobile marketing agency to release an ABCe Bluetooth campaign audit certificate.The certificate was issued for a film promotional campaign by Warner Bros Entertainment UK, to help launch movie comedy The Hangover.The campaign, delivered in Bluepod Media’s bar network, featured the film’s trailer and was sent to mobiles via… Continue reading ABCe publishes first ever Bluetooth audit certificate

A new forecast from eMarketer projects that growth in UK online ad spending will be just 0.9% this year. Karin von Abrams, eMarketer senior analyst and author of the new report, said: “In 2009, online ad spending has been hit harder than most UK marketers thought possible even a few months ago. “Budget cuts have… Continue reading Low growth predicted for UK online adspend this year

AOL chief executive Tim Armstrong believes that there will be a resurgence in online video and display advertising within the next 18 to 24 months. In an interview with Reuters, Armstrong said that investors who hold onto the company’s shares will reap the benefit of an online advertising recovery by 2011. Armstrong, who was appointed… Continue reading AOL CEO predicts resurgence in online display advertising

Google’s market monopoly will end one day, according to a hopeful panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar yesterday.Walker Media’s chairman and chief executive Phil Georgiadis thinks Google’s dominance will cease, or at least change, although he admitted he has said that a few times before.Georgiadis said: “It’s a big mistake to believe… Continue reading Google’s dominance will cease

There was a clear difference of opinion over News International’s strategy at MediaTel Group’s ‘Future of National Newspapers’ seminar in London yesterday.Founder of Enders Analysis, Claire Enders, attacked News International’s strategy, accusing Rupert Murdoch of simply following the latest “fashion”.Taking the audience back as far as the launch of Sky – when the business model… Continue reading Enders questions Murdoch’s strategy

Scottish ITV franchise holder STV has launched an online video-on-demand service called STV Player.The VoD service, available on www.stvplayer.tv, lets viewers watch a selection of programmes up to 30 days after broadcast free of charge, as well as archived programmes.It also allows users to click from individual episodes straight to the corresponding programme page on… Continue reading STV launches online VoD service

Search giant Google saw net profits rise 18% to $1.48 billion (£901 million) in the three months to the end of June.Revenues were up 3% year on year to $5.52 billion (£3.36 billion) with Google saying the increases were due to “responsible efforts to manage expenses”.Chief executive Eric Schmidt said: “Google had a very good… Continue reading Google reports 18% rise in profits

The paid-for model is the key to reviving the deteriorating newspaper industry, according to some panellists at MediaTel Group’s ‘Future of National Newspapers’ seminar yesterday.Two decades of free content has led to an over-supply, according to News International’s Paul Hayes, who later confirmed that Rupert Murdoch plans to charge a “fair price” for both print… Continue reading Paid-for model is the key