Comment and analysis from MediaTel Group’s ‘Future of National Newspapers’ seminar re-enforces the scale of the task ahead for the newspaper business model, says our weekly columnist Raymond Snoddy… Careless users of PowerPoint presentations are far more effective in curing insomnia than endless numbers of sheep. But just occasionally a well targeted chart or table can… Continue reading Will the pay model really work for newspapers online…?
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Yahoo! has unveiled its revamped homepage today with new features including integrated social networks such as Google and Facebook.The new opt-in site has been made available in the US today and will be released across Yahoo!’s international properties throughout the rest of the week, including the UK.Yahoo!’s chief executive Carol Bartz said the redesigned homepage,… Continue reading Yahoo! unveils its new homepage
The global internet population will grow more than 45% over the next five years, to 2.2 billion, according to a new report from Forrester Research. Nearly half of all European Internet users are currently clustered the UK, France, Germany, Spain, and Italy, said Forrester. Within these five markets, internet penetration is highest in the UK… Continue reading Global online population to grow 45%
A new study has found that 29.4 million people accessed at least one social networking site in the UK in May, averaging 4.6 hours per visitor during the month. The comScore study, shows that social networking has become a mainstream online activity among all age groups, with 80% of the total UK online population having… Continue reading Almost 30m people in the UK accessed social networks in May
Dennis Publishing has acquired global entertainment portal Kontraband.com, adding it to its portfolio of online brands such as Monkey, Maxim.co.uk and autoexpress.co.uk.Launched in 1999, Kontraband.com is an entertainment portal for 18 to 34-year-old men, featuring viral video and pictures, games, blogs and forums.Kontraband.com’s content is edited by a team of five, all of whom will… Continue reading Dennis Publishing acquires Kontraband.com
Bluepod Media has become the first ever mobile marketing agency to release an ABCe Bluetooth campaign audit certificate.The certificate was issued for a film promotional campaign by Warner Bros Entertainment UK, to help launch movie comedy The Hangover.The campaign, delivered in Bluepod Media’s bar network, featured the film’s trailer and was sent to mobiles via… Continue reading ABCe publishes first ever Bluetooth audit certificate
A new forecast from eMarketer projects that growth in UK online ad spending will be just 0.9% this year. Karin von Abrams, eMarketer senior analyst and author of the new report, said: “In 2009, online ad spending has been hit harder than most UK marketers thought possible even a few months ago. “Budget cuts have… Continue reading Low growth predicted for UK online adspend this year
AOL chief executive Tim Armstrong believes that there will be a resurgence in online video and display advertising within the next 18 to 24 months. In an interview with Reuters, Armstrong said that investors who hold onto the company’s shares will reap the benefit of an online advertising recovery by 2011. Armstrong, who was appointed… Continue reading AOL CEO predicts resurgence in online display advertising
Google’s market monopoly will end one day, according to a hopeful panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar yesterday.Walker Media’s chairman and chief executive Phil Georgiadis thinks Google’s dominance will cease, or at least change, although he admitted he has said that a few times before.Georgiadis said: “It’s a big mistake to believe… Continue reading Google’s dominance will cease
There was a clear difference of opinion over News International’s strategy at MediaTel Group’s ‘Future of National Newspapers’ seminar in London yesterday.Founder of Enders Analysis, Claire Enders, attacked News International’s strategy, accusing Rupert Murdoch of simply following the latest “fashion”.Taking the audience back as far as the launch of Sky – when the business model… Continue reading Enders questions Murdoch’s strategy