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A new forecast from eMarketer projects that growth in UK online ad spending will be just 0.9% this year. Karin von Abrams, eMarketer senior analyst and author of the new report, said: “In 2009, online ad spending has been hit harder than most UK marketers thought possible even a few months ago. “Budget cuts have… Continue reading Low growth predicted for UK online adspend this year

AOL chief executive Tim Armstrong believes that there will be a resurgence in online video and display advertising within the next 18 to 24 months. In an interview with Reuters, Armstrong said that investors who hold onto the company’s shares will reap the benefit of an online advertising recovery by 2011. Armstrong, who was appointed… Continue reading AOL CEO predicts resurgence in online display advertising

Google’s market monopoly will end one day, according to a hopeful panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar yesterday.Walker Media’s chairman and chief executive Phil Georgiadis thinks Google’s dominance will cease, or at least change, although he admitted he has said that a few times before.Georgiadis said: “It’s a big mistake to believe… Continue reading Google’s dominance will cease

There was a clear difference of opinion over News International’s strategy at MediaTel Group’s ‘Future of National Newspapers’ seminar in London yesterday.Founder of Enders Analysis, Claire Enders, attacked News International’s strategy, accusing Rupert Murdoch of simply following the latest “fashion”.Taking the audience back as far as the launch of Sky – when the business model… Continue reading Enders questions Murdoch’s strategy

Scottish ITV franchise holder STV has launched an online video-on-demand service called STV Player.The VoD service, available on www.stvplayer.tv, lets viewers watch a selection of programmes up to 30 days after broadcast free of charge, as well as archived programmes.It also allows users to click from individual episodes straight to the corresponding programme page on… Continue reading STV launches online VoD service

Search giant Google saw net profits rise 18% to $1.48 billion (£901 million) in the three months to the end of June.Revenues were up 3% year on year to $5.52 billion (£3.36 billion) with Google saying the increases were due to “responsible efforts to manage expenses”.Chief executive Eric Schmidt said: “Google had a very good… Continue reading Google reports 18% rise in profits

100% of internet users surveyed in Q2 2009 went online to pass the time, according to new research from Ruder Finn. Other reasons given were education, connecting with others, researching and sharing. The least common intentions when logging on were to make purchases, manage finances, comparison shop and join causes. Kathy Bloomgarden, Ruder Finn co-CEO,… Continue reading 100% of US internet users “go online to pass the time”

The paid-for model is the key to reviving the deteriorating newspaper industry, according to some panellists at MediaTel Group’s ‘Future of National Newspapers’ seminar yesterday.Two decades of free content has led to an over-supply, according to News International’s Paul Hayes, who later confirmed that Rupert Murdoch plans to charge a “fair price” for both print… Continue reading Paid-for model is the key

A third of young adults in the UK regularly access Facebook and Twitter from their mobiles, according to a new report. The study, published by mobile analysts CCS Insight, found that social networking is driving the growth of mobile internet. Based on a survey of more than 1,000 UK adults between 16 and 35 years… Continue reading One third of UK youngsters access social networks via mobiles

ITV is launching an on-air campaign to drive viewers to the revamped Coronation Street website.From 15 July, ITV1 and ITV2 will air a 60-second trail produced by ITV’s in-house creative team, featuring Corrie character Norris Cole.The new site, which has been redesigned to make it more user friendly, is intended to give fans more opportunities… Continue reading ITV launches on-air campaign for Corrie website