The latest report from Whitevector looks at the processes involved in analysing online discussions.A successful online discussion analysis project starts with a clear understanding of how the final, produced information will be used in marketing decision making. Even though just monitoring interesting online discussions is valuable in itself, significantly greater value can be achieved if… Continue reading Whitevector: Analysing online discussions – getting started
Microsoft has launched a new online TV player for UK broadband customers in a bid to fill the gap in the market left by the failed venture between BBC Worldwide, ITV and Channel 4, Project Kangaroo.The US software company also hopes its new VoD offering, which will broadcast shows such as Shameless, The Young Ones… Continue reading Microsoft launches UK video player
Time Warner now has 100% ownership of AOL after buying back Google’s 5% stake for $283 million.Google bought the shares in AOL for $1 billion in 2006 but the investment’s value has dropped significantly since then, according to reports.Time Warner’s purchase values AOL at less than $5.66 billion, excluding a cash distribution of unspecified size,… Continue reading Time Warner buys back AOL stake
A new 10 year partnership will see Microsoft’s Bing search engine power Yahoo! search while Yahoo! will provide the worldwide sales force for both companies’ premium search advertising.Under the terms of the deal, Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and have the ability to integrate Yahoo! search technologies… Continue reading Microsoft and Yahoo! confirm 10-year ad deal
Microsoft and Yahoo! have agreed a search and advertising deal that will be announced later today, according to reports.It is understood that the deal, which comes after Microsoft’s unsuccessful bid to buy Yahoo! last year (see Microsoft dismisses potential deal with Yahoo!), focuses on revenue sharing.US technology blog AllThingsD reported that for the first two… Continue reading Microsoft and Yahoo! could agree revenue sharing deal
US baby boomers are spending more free time online (12.9 hours per week on average) than they are watching traditional TV (11.8 hours per week on average), according to new research. The survey of 1,600 US baby boomers, carried out by ChangeWave Investing, also found that boomers are watching less traditional TV than they did… Continue reading Shift in US baby boomers’ TV habits
Yahoo! Buzz, the online firm’s news recommendation site, hits the UK this week following its US launch two years ago.Like sites Digg and Reddit, Buzz lets users vote on and share online news stories from around the web.Its UK debut will come alongside a relaunch of Yahoo! Mail and follows last week’s redesign of the… Continue reading Yahoo! Buzz launches in the UK this week
The BBC has signed a new partnership deal with four leading newspapers to share its online video news content for the first time.The Daily Telegraph, Guardian, Independent and Daily Mail will now be able to feature certain BBC videos on their websites to supplement their own news material.Each newspaper will have access to video material,… Continue reading BBC to share online video content with newspapers
AOL has decided to rebrand its Platform-A advertising services brand following a 100-day review by its new CEO Tim Armstrong.The ad sales operation, which was launched just ten months ago and includes Tacoda, Advertising.com, Third Screen Media and Adtech, will be renamed AOL Advertising.As part of the rebrand, the new division will look to automate… Continue reading AOL rebrands Platform-A
BT Vision is set to introduce Sky Sports on its on-demand platform next year in a bid to bolster its paid-for content.BT Vision’s chief executive Marc Watson claims both Sky and BT will benefit from the deal, which will allow BT customers to access the full Sky Sports package – a step up from the… Continue reading BT Vision to broadcast Sky Sports
