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A new 10 year partnership will see Microsoft’s Bing search engine power Yahoo! search while Yahoo! will provide the worldwide sales force for both companies’ premium search advertising.Under the terms of the deal, Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and have the ability to integrate Yahoo! search technologies… Continue reading Microsoft and Yahoo! confirm 10-year ad deal

Microsoft and Yahoo! have agreed a search and advertising deal that will be announced later today, according to reports.It is understood that the deal, which comes after Microsoft’s unsuccessful bid to buy Yahoo! last year (see Microsoft dismisses potential deal with Yahoo!), focuses on revenue sharing.US technology blog AllThingsD reported that for the first two… Continue reading Microsoft and Yahoo! could agree revenue sharing deal

US baby boomers are spending more free time online (12.9 hours per week on average) than they are watching traditional TV (11.8 hours per week on average), according to new research. The survey of 1,600 US baby boomers, carried out by ChangeWave Investing, also found that boomers are watching less traditional TV than they did… Continue reading Shift in US baby boomers’ TV habits

Yahoo! Buzz, the online firm’s news recommendation site, hits the UK this week following its US launch two years ago.Like sites Digg and Reddit, Buzz lets users vote on and share online news stories from around the web.Its UK debut will come alongside a relaunch of Yahoo! Mail and follows last week’s redesign of the… Continue reading Yahoo! Buzz launches in the UK this week

The BBC has signed a new partnership deal with four leading newspapers to share its online video news content for the first time.The Daily Telegraph, Guardian, Independent and Daily Mail will now be able to feature certain BBC videos on their websites to supplement their own news material.Each newspaper will have access to video material,… Continue reading BBC to share online video content with newspapers

AOL has decided to rebrand its Platform-A advertising services brand following a 100-day review by its new CEO Tim Armstrong.The ad sales operation, which was launched just ten months ago and includes Tacoda, Advertising.com, Third Screen Media and Adtech, will be renamed AOL Advertising.As part of the rebrand, the new division will look to automate… Continue reading AOL rebrands Platform-A

BT Vision is set to introduce Sky Sports on its on-demand platform next year in a bid to bolster its paid-for content.BT Vision’s chief executive Marc Watson claims both Sky and BT will benefit from the deal, which will allow BT customers to access the full Sky Sports package – a step up from the… Continue reading BT Vision to broadcast Sky Sports

ITV is understood to be close to finalising a deal for Friends Reunited with internet entrepreneur Peter Dubens.Duben’s private equity firm Oakley Capital is in exclusive talks with ITV to agree a deal for around £15 million, a £160 million loss on the price the broadcaster paid for the site in 2005, according to the… Continue reading ITV to sell Friends Reunited at £160m loss

US advertisers continue to rely on a mix of media types, although print is clearly suffering, partly at the expense of internet and digital advertising, according to new research from LinkedIn and Harris Interactive. The majority of advertisers (92%) are now using internet advertising in their media campaigns compared with 88% that are using print,… Continue reading US advertisers continue to rely on different media types

Arqiva has unveiled plans to launch a new consumer video-on-demand service following its acquisition of Project Kangaroo’s technology.The broadcast transmission company hopes to launch a new platform with free and paid-for content from broadcasters and independent content providers, according to reports.BBC Worldwide, Channel 4 and ITV – the partners behind the failed broadband TV venture… Continue reading Arqiva plans VoD launch with Kangaroo technology