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A new report forecasts that US marketers will spend $65 billion on their own websites this year. The Outsell Inc report, based on an online survey in April of more than 1,200 advertisers, revealed that this figure will be nearly as much as marketers’ spend on TV advertising. It found that US marketers will spend… Continue reading Marketers predicted to spend $65bn on websites this year

Mail Online has raced ahead of its rivals to become the most popular national newspaper website over the month of June.According to data just released by ABCe, the Associated News site attracted nearly 5 million extra unique users from May. This has pushed Mail Online to the top spot for the first time in 13… Continue reading ABCe June 2009: Mail Online races ahead of rivals

Arqiva is understood to be in discussions to buy the technology behind Project Kangaroo, the failed broadband TV venture between BBC Worldwide, Channel 4 and ITV.The broadcast transmission company was up against Orange as the only serious contenders to buy the technology, however, Orange pulled out of the process in May.As a result, talks with… Continue reading Arqiva set to buy Kangaroo technology

Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that… Continue reading TGI: Online activities (downloading content)

A new US report has found that almost 20% of social networking sites’ advertising comes from local businesses and marketers. The Borrell Associates assessment of 118 social networking sites forecasts that $641 million will be spent on local ad sales in 2009. A key finding of the report is that the majority of local ad… Continue reading US social network local-ad sales to hit $641m

Yellow Pages directory site Yell.com has signed a deal with Videojug to provide “how to” videos and a blog network.The online business directory has added the new features in a bid to turn the Yellow Pages service into a multimedia content company, according to reports.Videojug, the creator of around 50,000 video clips, will provide online… Continue reading Yell.com adds new video network

Future publishing’s Classic Rock magazine is launching a new subscription service letting readers download new albums before they are released in shops.The Classic Rock Club service – Future’s first premium content offering – costs £3 a month and is being launched with online content specialist Jack Brand, according to a report on MediaGuardian.The editorial team… Continue reading Classic Rock magazine launches new subscription service

The global internet population will grow more than 45% over the next five years, to 2.2 billion, according to a new report from Forrester Research. Nearly half of all European Internet users are currently clustered the UK, France, Germany, Spain, and Italy, said Forrester. Within these five markets, internet penetration is highest in the UK… Continue reading Global online population to grow 45%

Comment and analysis from MediaTel Group’s ‘Future of National Newspapers’ seminar re-enforces the scale of the task ahead for the newspaper business model, says our weekly columnist Raymond Snoddy… Careless users of PowerPoint presentations are far more effective in curing insomnia than endless numbers of sheep. But just occasionally a well targeted chart or table can… Continue reading Will the pay model really work for newspapers online…?

A new study has found that 29.4 million people accessed at least one social networking site in the UK in May, averaging 4.6 hours per visitor during the month. The comScore study, shows that social networking has become a mainstream online activity among all age groups, with 80% of the total UK online population having… Continue reading Almost 30m people in the UK accessed social networks in May