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ITV is understood to be close to finalising a deal for Friends Reunited with internet entrepreneur Peter Dubens.Duben’s private equity firm Oakley Capital is in exclusive talks with ITV to agree a deal for around £15 million, a £160 million loss on the price the broadcaster paid for the site in 2005, according to the… Continue reading ITV to sell Friends Reunited at £160m loss

US advertisers continue to rely on a mix of media types, although print is clearly suffering, partly at the expense of internet and digital advertising, according to new research from LinkedIn and Harris Interactive. The majority of advertisers (92%) are now using internet advertising in their media campaigns compared with 88% that are using print,… Continue reading US advertisers continue to rely on different media types

Arqiva has unveiled plans to launch a new consumer video-on-demand service following its acquisition of Project Kangaroo’s technology.The broadcast transmission company hopes to launch a new platform with free and paid-for content from broadcasters and independent content providers, according to reports.BBC Worldwide, Channel 4 and ITV – the partners behind the failed broadband TV venture… Continue reading Arqiva plans VoD launch with Kangaroo technology

Certain groups of internet downloaders make a particularly attractive target for advertisers, reveals the latest data from TGI.Latest TGI data show that 77% of British people aged 15+ use the internet, up from 75% last year. The most popular online activities are email, general research, and banking or personal finance. The data also shows that… Continue reading TGI: Online activities (downloading content)

Mail Online has raced ahead of its rivals to become the most popular national newspaper website over the month of June.According to data just released by ABCe, the Associated News site attracted nearly 5 million extra unique users from May. This has pushed Mail Online to the top spot for the first time in 13… Continue reading ABCe June 2009: Mail Online races ahead of rivals

Arqiva is understood to be in discussions to buy the technology behind Project Kangaroo, the failed broadband TV venture between BBC Worldwide, Channel 4 and ITV.The broadcast transmission company was up against Orange as the only serious contenders to buy the technology, however, Orange pulled out of the process in May.As a result, talks with… Continue reading Arqiva set to buy Kangaroo technology

A new report forecasts that US marketers will spend $65 billion on their own websites this year. The Outsell Inc report, based on an online survey in April of more than 1,200 advertisers, revealed that this figure will be nearly as much as marketers’ spend on TV advertising. It found that US marketers will spend… Continue reading Marketers predicted to spend $65bn on websites this year

Yellow Pages directory site Yell.com has signed a deal with Videojug to provide “how to” videos and a blog network.The online business directory has added the new features in a bid to turn the Yellow Pages service into a multimedia content company, according to reports.Videojug, the creator of around 50,000 video clips, will provide online… Continue reading Yell.com adds new video network

A new US report has found that almost 20% of social networking sites’ advertising comes from local businesses and marketers. The Borrell Associates assessment of 118 social networking sites forecasts that $641 million will be spent on local ad sales in 2009. A key finding of the report is that the majority of local ad… Continue reading US social network local-ad sales to hit $641m

Future publishing’s Classic Rock magazine is launching a new subscription service letting readers download new albums before they are released in shops.The Classic Rock Club service – Future’s first premium content offering – costs £3 a month and is being launched with online content specialist Jack Brand, according to a report on MediaGuardian.The editorial team… Continue reading Classic Rock magazine launches new subscription service