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The largest stateside national audience measurement panel ever is to be developed, meaning information can be gathered on total viewing, including live and time-shifted (DVR) viewing of programs and commercials at a second by second interval.DIRECTV Inc. the US’ leading satellite television service provider with more than 16.6 million customers, and TNS Media Research, a… Continue reading Audience Measurement Panel To Provide Important Insights Into Multiplatform Viewing

The Six Nations rugby tournaent, which starts tomorrow, will be the first major sporting event to be shown on BBC iPlayer since its marketing-supported launch in December 2007.The BBC iPlayer is the BBC’s online on-demand service that allows viewers to catch up with the past week’s programmes.Every single match in the championship will be available… Continue reading BBC iPlayer To Show First Major Sporting Event

Microsoft has launched a $44.6 billion takeover bid to buy Yahoo!, saying that it is confident of delivering up to $1 billion in cost savings under the terms of the proposed deal.According to a report on TimesOnline, Goldman Sachs is advising Microsoft on the deal.If it were to go through, the deal would be one… Continue reading Microsoft Offers To Buy Yahoo! For $44.6bn

comScore has released its December rankings of the largest and fastest-growing internet properties and site categories in the UK, based on data from the comScore World Metrix audience measurement service.“The Christmas season had a significant impact on the prevailing traffic trends in December,” said Bob Ivins, EVP of European Markets for comScore.“Eight of the top… Continue reading Fastest Growing Internet Properties In December

comScore has released its December rankings of the largest and fastest-growing internet properties and site categories in the UK, based on data from the comScore World Metrix audience measurement service. “The Christmas season had a significant impact on the prevailing traffic trends in December,” said Bob Ivins, EVP of European Markets for comScore. “Eight of… Continue reading Fastest Growing Internet Properties In December

GCap’s ‘indie’ station, Xfm, is to launch a music podcast featuring 30-second clips of 10 new songs before they are available to buy online.Users will be able to download the clips as part of the New Music Rising podcast every Saturday morning.The service follows a deal struck last year between commercial radio and the PPL,… Continue reading Xfm Launches New Podcast

Sheryl Norman, digital director at Omnicom Media Group, has been confirmed as a panellist for MediaTel Group’s forthcoming ‘Future of Online’ seminar, to be held in early February.Norman will be joining Adam Freeman, commercial director at Guardian News and Media, who was confirmed last week.Chaired by the BBC’s media correspondent, Torin Douglas, with media journalist… Continue reading Omnicom Media Group Digital Director Joins Seminar Panel

The music and download company behind Bebo and Last.fm’s music services, 7digital, has secured funding of £4.25 million.The digital media delivery company, based in the UK, has received backing from investors Sutton Place Managers and Balderton Capital.It is understood that 7digital will spend the money on expanding beyond the UK, possibly into the US and… Continue reading 7digital Secures £4.25m Funding

UK Internet traffic to newspaper websites reached its highest level in over two years last week off the back of a number of big news stories, according to the latest figures from Hitwise.For the week ending 26 January 2008, 1.48% of all UK internet visits went to websites in Hitwise’s News and Media – Print… Continue reading UK Internet Traffic To Newspaper Websites Reaches High

Average monthly unique audience figures for US newspaper websites grew by more than 3.6 million in 2007, a year on year increase of more than 6% over 2006 numbers, according to new research from the Newspaper Association of America (NAA). Monthly unique visitors to US newspaper websites averaged 62.8 million in last year’s fourth quarter,… Continue reading US Online Newspaper Viewership Reaches Record In 2007