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Five has appointed creative business consultancy Dave to help refresh its network portfolio of brands.The refresh project will cover Five, Five US, Five Life, five.tv and fivedownload and will be rolled out across 2008.In a statement, Five said that it selected Dave based on a combination of their TV and branding experience together with the… Continue reading Five Appoints Dave To Refresh Portfolio Of Brands

Adam Freeman, commercial director at Guardian News and Media, is to join the panel at MediaTel Group’s forthcoming ‘Future of Online’ seminar, to be held in London in February.Freeman’s experience of the commercial development for the highly successful Guardian Unlimited website should stand him in good stead for the debate, which will be chaired by… Continue reading Adam Freeman Joins ‘Future Of Online’ Line-Up

Traffic was down for all of the national newspaper websites in December, according to the latest data from the ABCe.Guardian Unlimited saw a fall of over 1.5 million unique users*, although with just under 16 million it remains the UK’s busiest national newspaper website. This is the second consecutive month that figures have fallen.The Daily… Continue reading National Newspaper Sites Hit By December Dive

Mars brand Pedigree is to fund the new ITV1 series Dog Rescue, making it the first fully advertiser funded programme to be developed and produced by ITV.The observational documentary is set in two of the UK’s busiest animal re-homing centres, The Dog Trust in Harefield and Manchester Dog’s Home and follows the dedicated team of… Continue reading ITV1 To Launch First Fully Ad Funded Programme

Overseas users of the websites of the BBC, Guardian, Telegraph, Times, and Daily Mail outnumbered the domestic audience, according to a new study from comScore.The Daily Mail had the highest proportion of international visitors, with 69% of its 7.6 million visitors originating from outside the UK.The BBC attracted 59% of its audience internationally, while the… Continue reading 69% Of Daily Mail Website Users Are Overseas

BBC Three controller Danny Cohen has unveiled plans aiming to make the channel, “Britain’s most ambitious multi-platform network – combining television and the web into a single, integrated offering”.Key changes beginning in February include plans to simulcast all programmes on the web, regular slots for user-generated content in prime-time, and the placing of interactive ideas… Continue reading BBC Three Gets Multi-Platform Revamp

The US online advertising market is forecast to reach $50.3 billion in revenue by 2011, more than double 2007’s revenue, according to a new report from Yankee Group. The internet accounts for approximately 20% of overall media consumption in the US, said Yankee Group, but advertisers currently invest only 7.5% of their budget online. It… Continue reading US Online Ad Market To Reach $50.3bn In Revenue By 2011

MediaTel Group is set to host the first in its seminar series for 2008, on the ‘The Future of Online’, which will look at the major issues facing the sector.Panellists confirmed so far include Michael Steckler, MD of AOL UK, and Ray Snoddy, media journalist, who will be joining chair Torin Douglas of the BBC… Continue reading Tickets Selling Fast For ‘Future Of Online’ Seminar

A single, industry-endorsed audience research system for online is ‘critically important’, according to Jim Marshall, chairman of Starcom and the IPA Media Futures Group.Marshall recently wrote in the IPA’s newsletter, that a measurement system, achieved through the IAB, would “enable advertisers to use the internet with a far greater degree of confidence in what it… Continue reading Marshall Highlights Planning Currency For Online As Key Factor For 2008

T-Mobile has signed a strategic partnership with Yahoo! to provide banner ads on its web’n’walk service.The online giant will be the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile’s TV and games channels.T-Mobile will use data about the sites that each user visits to… Continue reading T-Mobile And Yahoo! Sign Strategic Partnership