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Mars brand Pedigree is to fund the new ITV1 series Dog Rescue, making it the first fully advertiser funded programme to be developed and produced by ITV.The observational documentary is set in two of the UK’s busiest animal re-homing centres, The Dog Trust in Harefield and Manchester Dog’s Home and follows the dedicated team of… Continue reading ITV1 To Launch First Fully Ad Funded Programme

Overseas users of the websites of the BBC, Guardian, Telegraph, Times, and Daily Mail outnumbered the domestic audience, according to a new study from comScore.The Daily Mail had the highest proportion of international visitors, with 69% of its 7.6 million visitors originating from outside the UK.The BBC attracted 59% of its audience internationally, while the… Continue reading 69% Of Daily Mail Website Users Are Overseas

BBC Three controller Danny Cohen has unveiled plans aiming to make the channel, “Britain’s most ambitious multi-platform network – combining television and the web into a single, integrated offering”.Key changes beginning in February include plans to simulcast all programmes on the web, regular slots for user-generated content in prime-time, and the placing of interactive ideas… Continue reading BBC Three Gets Multi-Platform Revamp

The US online advertising market is forecast to reach $50.3 billion in revenue by 2011, more than double 2007’s revenue, according to a new report from Yankee Group. The internet accounts for approximately 20% of overall media consumption in the US, said Yankee Group, but advertisers currently invest only 7.5% of their budget online. It… Continue reading US Online Ad Market To Reach $50.3bn In Revenue By 2011

A single, industry-endorsed audience research system for online is ‘critically important’, according to Jim Marshall, chairman of Starcom and the IPA Media Futures Group.Marshall recently wrote in the IPA’s newsletter, that a measurement system, achieved through the IAB, would “enable advertisers to use the internet with a far greater degree of confidence in what it… Continue reading Marshall Highlights Planning Currency For Online As Key Factor For 2008

T-Mobile has signed a strategic partnership with Yahoo! to provide banner ads on its web’n’walk service.The online giant will be the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile’s TV and games channels.T-Mobile will use data about the sites that each user visits to… Continue reading T-Mobile And Yahoo! Sign Strategic Partnership

MediaTel Group is set to host the first in its seminar series for 2008, on the ‘The Future of Online’, which will look at the major issues facing the sector.Panellists confirmed so far include Michael Steckler, MD of AOL UK, and Ray Snoddy, media journalist, who will be joining chair Torin Douglas of the BBC… Continue reading Tickets Selling Fast For ‘Future Of Online’ Seminar

A new report from Point Topic reveals that by the end of the third quarter of 2007 there were 328.8 million broadband subscribers worldwide. This equates to an increase of 4.72% in the quarter, down from the 5.16% increase reported in Q207. Point Topic said that North America was the only region to buck the… Continue reading 328.8m Broadband Subscribers Worldwide

The overall European Broadband market added five million new subscriptions in the third quarter of 2007, representing a sequential growth rate of 6%, according to a new report from Strategy Analytics. This growth rate has been essentially maintained in each of the last four quarters, implying 29% year-over-year growth, said Strategy Analytics. France Telecom continues… Continue reading European Broadband Market Adds 5m New Subscriptions

A new report from market research firm Dittberner shows that Western Europe led the global IPTV market in the third quarter of last year. The 3Q07 Global Broadband Subscriber Survey found that the number of global subscribers to IPTV services increased by 12% to reach 7.6mn in the third quarter of last year. According to… Continue reading Global IPTV Market Shows Growth