More Digital articles

US Ad expenditures for newspaper websites increased by 21.1 percent to $773 million in the third quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). This is the fourteenth consecutive quarter of double digit growth for online newspaper advertising since the NAA started reporting online… Continue reading US Online Adspend Grows 21.1% In Q3

Ofcom has started advertising a new local Digital Audio Broadcasting (DAB) radio multiplex licence to cover Mid and West Wales.The new Welsh service is one of a number of new local radio multiplex licences planned to develop DAB coverage for local services in those parts of the country not already served.Ofcom estimates that the Welsh… Continue reading Ofcom Advertises For Welsh DAB Licence

Continental Research’s Autumn 2007 Digital TV Report has revealed that of all UK consumers aware of HDTV the proportion of people likely to subscribe has jumped to 30%, with 5% of these saying they are almost certain to subscribe.Max Willey, Continental Research’s head of media, said: “This is a large increase from the 17% who… Continue reading Likely Subscribers To HDTV Jumps To 30%

Emap Advertising has announced the launch of what it claims is the UK’s first interactive music magazine ad in an exclusive deal with Warner Music.Emap Advertising is working with i-nigma to create the ad promoting Pendulum’s latest drum and bass/rock single Granite.The ad, launching today in Kerrang! magazine, contains a QR (Quick Response) code –… Continue reading Emap Advertising Launches Interactive Music Mag Ad

Media agencies will not be able to get the right balance between on and offline media until the next generation of planners who have grown up with digital come through and take senior positions.This was the view of Mark Howe, country director, UK Sales at Google, who was discussing the evolution of the communications agencies… Continue reading Agencies Must Evolve To Strike Balance In Digital World

More than $10.7 billion has been spent online during the US holiday season-to-date, a year on year increase of 17%, according to the latest figures from comScore. Cyber Monday – the first significant spike in US holiday spending – saw $733 million spent online, a 21% year on year increase and an 84% jump from… Continue reading More Than $10.7bn Spent Online In US This Holiday Season

Duncan George, former GCap Media commercial director, has been appointed by AOL as its UK sales director.He will begin the new role next week and will be tasked with growing AOL’s sales capability to assist the online portal’s ad-supported web strategy.George left his role at GCap Media in June (see Duncan George To Leave GCap)… Continue reading AOL Appoints Duncan George As New UK Sales Director

Nielsen Online, a service of The Nielsen Company, has revealed that five of the ten fastest growing online brands over the last year in the UK relate to social and professional networking.RockYou! – providing applications and widgets for social networks – was the fastest growing online brand over the last year; its audience increasing 2,106%… Continue reading Social Networking Dominates UK’s Fastest Growing Online Brands

Nielsen Online, a service of The Nielsen Company, has revealed that five of the ten fastest growing online brands over the last year in the UK relate to social and professional networking. RockYou! – providing applications and widgets for social networks – was the fastest growing online brand over the last year; its audience increasing… Continue reading Social Networking Dominates UK’s Fastest Growing Online Brands

Online networking is now firmly established as an essential element in the working lives of UK marketers, according to the latest Marketing Trends Survey, from the Chartered Institute of Marketing (CIM).Over half of marketers taking part in the survey (55%) say that their organisations use business networking regularly, while over a third (37%) claim to… Continue reading Marketing Trends Survey Finds Digital Technology Now An Essential Tool