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The US online advertising market is forecast to reach $50.3 billion in revenue by 2011, more than double 2007’s revenue, according to a new report from Yankee Group. The internet accounts for approximately 20% of overall media consumption in the US, said Yankee Group, but advertisers currently invest only 7.5% of their budget online. It… Continue reading US Online Ad Market To Reach $50.3bn In Revenue By 2011

MediaTel Group is set to host the first in its seminar series for 2008, on the ‘The Future of Online’, which will look at the major issues facing the sector.Panellists confirmed so far include Michael Steckler, MD of AOL UK, and Ray Snoddy, media journalist, who will be joining chair Torin Douglas of the BBC… Continue reading Tickets Selling Fast For ‘Future Of Online’ Seminar

A single, industry-endorsed audience research system for online is ‘critically important’, according to Jim Marshall, chairman of Starcom and the IPA Media Futures Group.Marshall recently wrote in the IPA’s newsletter, that a measurement system, achieved through the IAB, would “enable advertisers to use the internet with a far greater degree of confidence in what it… Continue reading Marshall Highlights Planning Currency For Online As Key Factor For 2008

T-Mobile has signed a strategic partnership with Yahoo! to provide banner ads on its web’n’walk service.The online giant will be the exclusive provider of interactive banner adverts that will roll out over the next six months on sites including T-Mobile’s TV and games channels.T-Mobile will use data about the sites that each user visits to… Continue reading T-Mobile And Yahoo! Sign Strategic Partnership

A new report from Point Topic reveals that by the end of the third quarter of 2007 there were 328.8 million broadband subscribers worldwide. This equates to an increase of 4.72% in the quarter, down from the 5.16% increase reported in Q207. Point Topic said that North America was the only region to buck the… Continue reading 328.8m Broadband Subscribers Worldwide

The overall European Broadband market added five million new subscriptions in the third quarter of 2007, representing a sequential growth rate of 6%, according to a new report from Strategy Analytics. This growth rate has been essentially maintained in each of the last four quarters, implying 29% year-over-year growth, said Strategy Analytics. France Telecom continues… Continue reading European Broadband Market Adds 5m New Subscriptions

A new report from market research firm Dittberner shows that Western Europe led the global IPTV market in the third quarter of last year. The 3Q07 Global Broadband Subscriber Survey found that the number of global subscribers to IPTV services increased by 12% to reach 7.6mn in the third quarter of last year. According to… Continue reading Global IPTV Market Shows Growth

The new Tiscali TV Trends Report 2008 reveals that more than a third of British consumers (37%) are now regularly watching on demand content, twice as many as last year (17%).The report shows that 86% of those watching on-demand TV are watching at least as much, if not more TV than a year ago.In addition,… Continue reading More Than A Third Of British Consumers Watch On-Demand Content

Over 3.5 million programmes were streamed or downloaded on demand on the BBC iPlayer in the fortnight following its Christmas day marketing launch.BBC research reveals that an average of a quarter of a million programmes have been downloaded or streamed each day since 25 December.Users, on average, watch each streamed programme for just under 25… Continue reading 3.5 million Programmes Watched On BBC iPlayer At Christmas

As we ease tentatively into 2008, it’s easy to forget what a mammoth year for media 2007 actually was. Television’s dirty laundry was hung out after numerous TV phone-in scandals; on-demand services gave consumers the control they were after, and online social networking exploded. Print circulations dropped while digital radio blossomed, and the launch of… Continue reading That Was The Year That Was – 2007 In Review