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The digital channel UKTV is understood to be considering rebranding its entire portfolio of channels following the success of renaming UKTV G2 as Dave.A report in Broadcast magazine said that sources claim that the BBC Worldwide-Virgin Media TV joint venture is thinking of dropping the “UKTV” part of some channels’ names and renaming some altogether.The… Continue reading UKTV Could Rebrand More Channels

Two national digital radio stations, Oneword and Core, are shutting down this weekend.Core will cease broadcasting today, while speech station Oneword, whose future has been in doubt for some time, will close on Saturday.Both stations were broadcast via digital audio broadcasting (DAB) on Digital One, the national digital radio multiplex majority-owned by GCap.In a scaling… Continue reading Two Digital Radio Stations To Close

JupiterResearch has forecast that e-mail marketing spending will grow from $1.2 billion in 2007 to $2.1 billion in 2012. Spending on retention e-mail will more than double during that period and account for over half of total e-mail marketing spending in 2012. Acquisition e-mail marketing will grow more somewhat more slowly, with most spending in… Continue reading E-Mail Marketing Spend To Top $2 Billion by 2012

A new forecast from mobile web company Bango predicts that by the third quarter of 2009, more people will access the internet on their mobile than on PC. Mobile advertising is a huge opportunity with the potential to generate in excess of $10 billion in annual revenues by 2010, added Bango. There are a number… Continue reading More People To Access Internet Via Mobile Than PC

The number of people logging onto Guardian Unlimited during the month of November fell month on month by nearly one million users, according to figures released by the ABCe.While there is largely an increase in Unique Users* and Page Impressions across the national dailies, the Guardian‘s site has been losing traffic since the previous month.… Continue reading Guardian Unlimited Records Traffic Downturn But Remains Top Newspaper Site

UK internet traffic to the BBC’s iPlayer website increased 14-fold between the weeks ending 8 December 2007 and 5 January 2008, according to the latest figures from online intelligence service Hitwise.The online catch-up TV service ranked as the 80th most visited website in the UK for the week ending 5 January 2008, having peaked at… Continue reading UK Internet Traffic To BBC iPlayer Increases 14-Fold

Tiscali is planning to launch a mobile phone service this year by rebranding ToucanMobile, which it bought last year.The group is in talks with UK mobile phone operators about renting space on their networks to carry the service, according to the Daily Telegraph.The service, which will be SIM only, is expected to launch in the… Continue reading Tiscali To Launch Mobile Phone Service

Microsoft and BT have teamed up to bring together the BT Vision service and the entertainment system Xbox 360, giving all BT customers the opportunity to experience high-definition gaming, television and movies through the console.BT Vision, powered by the Microsoft Mediaroom Internet Protocol TV (IPTV) platform, plans to make this service available to customers in… Continue reading BT Vision And Microsoft In Xbox 360 Partnership

A new cross-media study carried out by Simmons has found that US consumers are 47% more engaged in ads that run with television programmes that they view online than those watched on a TV set. The study defines “engagement” according to six characteristics that respondents identify with media: “inspirational,” “trustworthy,” “life-enhancing,” “social interaction,” “personal time-out”… Continue reading US Online TV Watchers Show More Engagement With Ads

Bebo has been named the top performing social networking site, beating off competition from Facebook and MySpace, in a poll published today by Computing Which? magazine.Computing Which? looked at ease of setting up and use, features and privacy protection and security of the top 10 social networking sites.Bebo achieved an overall score of 79%, with… Continue reading Bebo Named Top Performing Social Website