Video search engine Blinkx has announced a partnership with Publicis subsidiary Denuo, which will look at ways of improving online video advertising, and content partnerships with BBC iPlayer, CBS and the Weather Channel.The partnership with Denuo will see collaboration on projects aimed at understanding how online video advertising can become more effective and better targeted… Continue reading Blinkx Announces Key Partnerships
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Virgin Media has announced that it added 24,000 net cable subscribers in the fourth quarter of 2007, while churn dropped to 1.4% from 1.7% in the previous quarter.The cable company also saw its broadband subscriber net additions grow by 15.6% to 111,200, up from 96,100.Its earnings before interest, tax, depreciation and amortization, increased by 2.6%… Continue reading Virgin Media Enjoys Subscriber Boost
A new report from eMarketer forecasts that 42.8 million Britons will go online in 2012, accounting for about 70% of the population. The UK Internet Users and Usage report says that although the UK is a mature broadband market, penetration is still increasing steadily, with survey data suggesting that 90% of at-home users will enjoy… Continue reading 70% Of UK Will Go Online In 2012
There are still 26 million television sets in the UK which need to be converted to digital or replaced before switchover, according to a new report from The National Audit Office.Although the report found that 85% of households have already switched from analogue to digital TV for their main set, 31% of people do not… Continue reading 26m TV Sets Still To Go Digital
The Financial Times is to launch a social networking service for media and technology executives.The FT Media and Technology Executive Membership Forum is being launched with the aim of enabling senior executives to “maintain contact with peers and luminaries operating within the digital, new media, mobile and telecoms sectors”.Forum members will receive complimentary passes for… Continue reading FT Launches Networking Website for Senior Executives
ITV’s online TV service has failed to increase its visitor numbers since November, while the BBC’s iPlayer has been recording strong growth.ITV’s simulcast and catch-up TV service had a peak of around two million views of full length TV shows and clips in January, down by 200,000 views from its peak in November.Full length TV… Continue reading iPlayer Outperforming ITV.com
US internet advertising revenues for 2007 are estimated to grow to $21.1 billion, according to preliminary figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This is a 25% increase over the previous revenue record of nearly $16.9 billion for full year 2006. Q4 2007 revenues totaled approximately $5.9 billion, making it the highest… Continue reading US Online Ad Revenues For 2007 Estimated To Reach $21bn
Google has topped a list of the UK’s top 500 business brands, beating Microsoft and BBC Worldwide, according to the latest Superbrands annual report.Google, along with fellow internet giant eBay, is the only brand in the top 50 to have emerged after 1990.The list shows that media brands are having a greater impact than classical… Continue reading Google Named UK’s Top Business Brand
Worldwide sales of digital TV set-top boxes broke through the 100 million barrier for the first time in 2007, according to the latest research from the Strategy Analytics Connected Home Devices service.The report, Digital TV Set-Top Boxes: Global Market Forecast, found that sales reached 102.4 million units last year, an annual increase of 12%. IPTV’s… Continue reading Popularity Of Digital TV Reaches Record High
CBS Outdoor has extended its digital escalator panel coverage to two more tube stations as part of a £72 million investment in its London Underground advertising sites.Waterloo became the 12th station to feature DEPs this week (see New LCD Ad Screens Rolled Out On London Underground) with advertisers including BBC iPlayer, Air New Zealand, Match.com… Continue reading CBS Outdoor Extends Underground Digital Panels
