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A new forecast from GroupM predicts that the UK will be the first major economy where advertisers spend more online than on TV ads. According to the GroupM forecast, UK internet adspend will overtake TV adspend in 2009. In addition, the media planner and buyer said that Sweden will this year become the first country… Continue reading UK Online Adspend To Overtake TV In 2009

Housetohome.co.uk, the online homes portal from IPC Southbank, has secured furnishings retailer IKEA as sponsor of its Christmas coverage.As part the IKEA sponsorship, the retailer has a feature advising on table dressing and Christmas space savers and there is gift inspiration in the online IKEA Christmas catalogue.Isobel McKenzie-Price, housetohome.co.uk editorial director, said: “Housetohome.co.uk is a… Continue reading Housetohome.co.uk Signs IKEA As Christmas Sponsor

Ofcom has unveiled figures showing that third quarter Freeview sales stood at almost 2.4 million, the platform’s second strongest quarter ever.Ofcom’s Digital Television Progress Report found that sales were driven by digital TVs, which accounted for just over 50% of Freeview sales and consistent set top box sales which have increased by 20% year-on-year.85% of… Continue reading Strong Q3 Sales Figures For Freeview

US advertisers are expected to spend $1.6 billion on social networks in 2008, a year on year rise of 69%, according to the latest figures from eMarketer. Debra Aho Williamson, author of the report, said: “In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once… Continue reading US Advertisers To Spend $1.6bn On Social Networks In 2008

The share of the UK internet population made up of ‘Silver Surfers’ (55+ year olds) has increased from 16% to 19% over the past year (October 2006 -October 2007), according to the latest research from Nielsen Online.Nielsen Online said that during the same period, the share made up of under 25s has decreased from 29%… Continue reading Silver Surfers Claim Larger Share Of UK Online Population

The BBC has unveiled the first phase of its multimedia campaign for the iPlayer, which launches on Christmas Day.The first phase of the campaign will feature a mix of on and off-air activity, with key BBC talent highlighting their own unmissable moments from BBC Television.Nationwide city screens, street-live screens and large format posters will feature… Continue reading BBC Unveils iPlayer Multimedia Campaign

By 2011, the online video market will have a retail value of $3.8 billion worldwide, according to a new industry report from Understanding & Solutions. The entertainment analyst firm said that despite a raft of activity within the sector – ranging from new service launches, key content partnerships and continued experimentation with business models –… Continue reading Online Video Market To Grow

There is still huge potential for growth in Western European residential broadband adoption, despite a slowdown in the majority of national markets, according to a new report from Forrester Research.Forrester sees 44% household penetration at the end of 2007 and forecasts a rise to 71% by the end of 2013.By then, any remaining dial-up services… Continue reading Potential For Growth In European Broadband Adoption

Mobile phone company 02 is planning to extend its Czech broadband TV service to the UK, according to reports.02 already has partnerships with Warner Bros, HBO and Paramount in the Czech Republic and is now looking to extend these deals to the UK.The company has a residential broadband offering in the UK having acquired BE… Continue reading 02 Could Launch Broadband TV Service

The BBC has unveiled plans for a revamped homepage for bbc.co.uk, promising users a greater level of customisation alongside a raft of new features.Coinciding with the 10th anniversary of the official launch of BBC online, members of the public can access a beta version of the new homepage by visiting bbc.co.uk and clicking on the… Continue reading New Homepage For BBC Website