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UK online ad spending will pass £3 billion in 2008, and show healthy growth despite financial and political uncertainties in Britain, according to a new forecast from eMarketer focusing on the year ahead. E-commerce will also thrive, passing £50 billion as more consumers avoid the stress of crowded transport systems and city centres to shop… Continue reading UK Online Adspend To Pass £3bn In 2008

The number of UK consumers searching for post-Christmas sales online more than trebled during the 2007 holiday period, according to new research from online intelligence service Hitwise.Hitwise said that there were 249% more UK internet searches for the term ‘sales’ for the week ending 29 December 2007 than for the comparable week in 2006.There was… Continue reading Searches For Post-Christmas Sales More Than Trebled In 2007

Nearly $28 billion was spent online in the US during the Christmas period, a year on year rise of 19%, according to the latest figures from ComScore. ComScore said that between November 1 and December 27, shoppers generated record online sales that were up from $23.5 million (£11.75 million) in 2006. “Even as the holiday… Continue reading $28bn Spent Online In US Festive Season

A new forecast from GroupM predicts that the UK will be the first major economy where advertisers spend more online than on TV ads. According to the GroupM forecast, UK internet adspend will overtake TV adspend in 2009. In addition, the media planner and buyer said that Sweden will this year become the first country… Continue reading UK Online Adspend To Overtake TV In 2009

Housetohome.co.uk, the online homes portal from IPC Southbank, has secured furnishings retailer IKEA as sponsor of its Christmas coverage.As part the IKEA sponsorship, the retailer has a feature advising on table dressing and Christmas space savers and there is gift inspiration in the online IKEA Christmas catalogue.Isobel McKenzie-Price, housetohome.co.uk editorial director, said: “Housetohome.co.uk is a… Continue reading Housetohome.co.uk Signs IKEA As Christmas Sponsor

Ofcom has unveiled figures showing that third quarter Freeview sales stood at almost 2.4 million, the platform’s second strongest quarter ever.Ofcom’s Digital Television Progress Report found that sales were driven by digital TVs, which accounted for just over 50% of Freeview sales and consistent set top box sales which have increased by 20% year-on-year.85% of… Continue reading Strong Q3 Sales Figures For Freeview

The share of the UK internet population made up of ‘Silver Surfers’ (55+ year olds) has increased from 16% to 19% over the past year (October 2006 -October 2007), according to the latest research from Nielsen Online.Nielsen Online said that during the same period, the share made up of under 25s has decreased from 29%… Continue reading Silver Surfers Claim Larger Share Of UK Online Population

US advertisers are expected to spend $1.6 billion on social networks in 2008, a year on year rise of 69%, according to the latest figures from eMarketer. Debra Aho Williamson, author of the report, said: “In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once… Continue reading US Advertisers To Spend $1.6bn On Social Networks In 2008

The BBC has unveiled the first phase of its multimedia campaign for the iPlayer, which launches on Christmas Day.The first phase of the campaign will feature a mix of on and off-air activity, with key BBC talent highlighting their own unmissable moments from BBC Television.Nationwide city screens, street-live screens and large format posters will feature… Continue reading BBC Unveils iPlayer Multimedia Campaign

By 2011, the online video market will have a retail value of $3.8 billion worldwide, according to a new industry report from Understanding & Solutions. The entertainment analyst firm said that despite a raft of activity within the sector – ranging from new service launches, key content partnerships and continued experimentation with business models –… Continue reading Online Video Market To Grow