Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’.Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our content… Continue reading Magazine Websites Should Not Just Duplicate Print Content
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Digital only magazines have the potential to be hugely successful, but it is imperative that publishers get the distribution models right for their audiences. This was one of the themes at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’, with e-zines such as Dennis Publishing’s Monkey and the National Magazine Company’s Jellyfish, which… Continue reading Digital Magazines Could Be Hugely Successful
Magazines should not just duplicate their content online, but rather use the medium as an opportunity to engage differently with users, according to one of the panellists at today’s MediaTel Group seminar on the ‘Future of Consumer Magazines’. Duncan Edwards, chief executive of The National Magazine Company, said: “Our perspective is not to put our… Continue reading Magazine Websites Should Not Just Duplicate Print Content
Almost 21 million Britons visited at least one of the ten most popular social media websites in January this year, equating to over 60% of Britons online, according to figures released by Nielsen Online.This represents an increase of over 20% year on year, when 17.1 million visited at least one of the top ten.In that… Continue reading Almost 21 Million Brits Visit Top Social Media Sites
Former Google VP of sales and operations, Sheryl Sanderberg, has become the new chief operating officer of Facebook, following the departure last month of Owen Van Natta, chief revenue officer.Sandberg will be responsible for sales, marketing, business development, human resources, public policy, privacy and communications and will report to Mark Zuckerberg, chief executive of Facebook.Prior… Continue reading Facebook Hires Former Google VP
Bauer Consumer Media is preparing to launch a major digital initiative, the first since its acquisition of Emap, which will be a social networking site for film buffs and music enthusiasts.The launch of Ditto.net, which is billed as Last.fm meets Amazon, is the first in a series of planned music-themed extensions to Bauer’s portfolio.Ditto.net is… Continue reading Bauer To Launch Major Digital Initiative
A new forecast from ABI Research predicts that worldwide subscribers to IPTV services will grow to more than 90 million by the end of 2013, up from 13.5 million in 2007. Cesar Bachelet, senior analyst at ABI, said: “The IPTV market as a whole is poised for strong growth, but clearly it will be stronger… Continue reading Worldwide IPTV Subscribers To Reach 90m
YouTube plans to offer live channels later this year in an effort to take on traditional broadcasters.The video-sharing site’s proposal would mean that members of the public could report breaking news stories, host their own live shows and performances or set up their own Big Brother-style 24-hour reality channel.Although YouTube has yet to make an… Continue reading Live YouTube Channels To Take On Traditional Broadcasters
Online market research firm eMarketer projects that 154 million people in the US will download or stream video content on the internet at least once a month in 2008. This year, 80% of internet users are expected to watch video, accounting for 52.5% of the total population. David Hallerman, eMarketer senior analyst, and author of… Continue reading Online Video A Big Hit In US
Channel 4 has said that its video-on-demand service, 4oD, has served more than 100 million programme streams and downloads since its launch in December 2006.The broadcaster said that its most popular programmes have been Hollyoaks, Skins, Shameless, Big Brother and Peep Show.It has seen rapid growth since January 1, with six million full-length PC programme… Continue reading 100m Programme Downloads For 4oD
