More Digital articles

MySpace, the social networking website owned by News Corporation, is launching an advertising system in the UK that targets consumers using the personal information on their profile pages.Travis Katz, the senior vice-president and general manager for international at MySpace, said the “hyper-targeting” system was already popular with advertisers in the US, reported the Guardian.The new… Continue reading MySpace To Launch Targeted Ad System

MTV UK is collaborating with Sky to produce a limited-edition branded Sky multiroom set-top box.It marks the first time Sky has collaborated with a broadcaster to produce an exclusive bespoke design for a multiroom box, which enables users to have a full Sky service in additional rooms to the one where the main service is… Continue reading MTV And Sky Produce Branded Multiroom Set-Top Box

The European Commission has approved Google’s £1.55 billion takeover of online advertising network DoubleClick.Following an investigation which began last November, the commission found that the merger would be unlikely to have harmful effects on consumers.Third parties such as Microsoft had complained that the merger, which has already been approved in the US by the Federal… Continue reading Google Gets EU Approval For DoubleClick Takeover

GCap Media’s plans to sell off Digital One, its DAB digital radio multiplex, have reportedly been put on hold as it continues talks with Global Radio about a possible acquisition.Last week, GCap resumed talks with Global Radio after Global made a third and “final” offer for GCap Media, valuing the Capital Radio and Classic FM… Continue reading GCap Puts Plans To Sell Digital One On Hold

Freeview sales for 2007 hit an all-time high with 9.7 million Freeview branded products sold, an increase of 64% year-on-year.The Gfk Q4 figures also reflect the success of Christmas sales with 3.8 million purchases, Freeview’s best quarterly figures to date.Freeview Playback, which now accounts for half of the total DTR market received saw sales jump… Continue reading Strong 2007 Sales For Freeview

Global net TV advertising revenues will reach US$123 billion in 2008, up 5.8% on 2007, according to a new report from Informa Telecoms & Media. From this 2008 total, net pay TV advertising will bring in US$18 billion, a figure which has doubled over the last five years. Pay TV will represent 15% of total… Continue reading Net TV Ad Revenues Forecast To Rise

The BBC iPlayer has now launched on the iPhone and iPod touch, with the BBC’s head of digital media technologies saying that the Corporation is working on making the iPlayer available more browser-enabled devices over the coming months.Anthony Rose said: “We started with iPhone because it is the device most optimised for high quality video… Continue reading iPlayer Launches On iPhone

The BBC has today launched a new version of bbc.co.uk for mobile devices, which emulates the revamped online version of bbc.co.uk.New content on the site includes a new section for BBC Radio 1’s Newsbeat.Matthew Postgate, BBC controller of mobile, said: “The refresh of our mobile browser service comes at a critical moment in the development… Continue reading BBC Launches New Version Of Mobile Website

ITV has signed a deal with Bebo which will give Bebo’s 40 million worldwide users access to premium ITV content.ITV will have a member profile on Bebo, and the ITV profile will host different media channels, each promoting individual programmes.Bebo users will be given the opportunity to become ‘fans’ of programmes, meaning they will be… Continue reading ITV Signs Video Deal With Bebo

A new study claims that advertising via TV and newspapers is the second most effective form of advertising behind emails at encouraging consumers to go online.The study, carried out by Response One, sampled 1,000 UK adults during January and February.It found that customer e-mails are 52% more likely than average to inspire a web visit… Continue reading Emails Most Effective At Getting Consumers Online