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BT Vision has announced the trial launch of a new service giving customers free film rental in return for watching targeted advertisements through its BT Vision Download Store.BT Vision Download Store is an online video store available to all of the UK’s 14 million broadband customers, regardless of which internet service provider they use. It… Continue reading BT Vision Launches Targeted Ad Trial

Ruth Brownlee has been appointed director of the UK Association of Online Publishers (AOP).Brownlee has over 10 years’ experience in digital media, having been an instrumental figure in the growth of Handbag.com, Yahoo!, and a key figure in developing online partnerships at Channel 4.She has most recently been working as a digital strategy advisor to… Continue reading Ruth Brownlee Appointed New Director Of AOP

Thinkbox, the UK marketing body for commercial TV, and the Internet Advertising Bureau (IAB) have today announced they are joining forces to undertake a new research project examining the effectiveness of using TV and online together in advertising campaigns.Both the IAB and Thinkbox are encouraging UK agencies to submit campaigns to take part in the… Continue reading Thinkbox And IAB In Joint Research Project

IPC Southbank has appointed Alicen Stenner, group digital marketing director and publisher at Hearst Digital’s handbag.com, as its digital director.Stenner, who takes up her new role in mid-February, was brand director of handbag.com for seven years and before that was marketing manager for BBC Radio.Jackie Newcombe, managing director of IPC Southbank, said: “Southbank has delivered… Continue reading IPC Southbank Appoints Digital Director

The UK online retail sector attracted 29 million unique visitors in October 2007, which amounts to 89% of the country’s total online user base in that month, according to the latest figures from comScore. The most popular online property was eBay, which attracted 22.2 million unique visitors or 68% of the UK’s total internet audience.… Continue reading UK Online Retail Sector Attracts 29 Million Unique Users In October

Ofcom’s Consumer Panel has raised “urgent, practical issues” about how digital switchover is being publicised, saying that a better promotional campaign is needed to inform consumers about the help they can get to go digital.The report says that Britain’s most vulnerable TV viewers are not getting the information they need to make a smooth switch… Continue reading More Publicity Needed Around Switchover To Help Consumers

Europe still leads the world IPTV market, according to (Multimedia Research Group) MRG’s new biannual forecast, while Asia and the “Rest-of-World” see emerging markets like China, Eastern Europe, Korea and Russia taking larger steps to growth. Growth for IPTV Subs projected from 13.5 million in 2007 to 72.6 million in 2011, roughly a 40% compounded… Continue reading Europe Still Leads World IPTV Market

US Ad expenditures for newspaper websites increased by 21.1 percent to $773 million in the third quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). This is the fourteenth consecutive quarter of double digit growth for online newspaper advertising since the NAA started reporting online… Continue reading US Online Adspend Grows 21.1% In Q3

Ofcom has started advertising a new local Digital Audio Broadcasting (DAB) radio multiplex licence to cover Mid and West Wales.The new Welsh service is one of a number of new local radio multiplex licences planned to develop DAB coverage for local services in those parts of the country not already served.Ofcom estimates that the Welsh… Continue reading Ofcom Advertises For Welsh DAB Licence

Continental Research’s Autumn 2007 Digital TV Report has revealed that of all UK consumers aware of HDTV the proportion of people likely to subscribe has jumped to 30%, with 5% of these saying they are almost certain to subscribe.Max Willey, Continental Research’s head of media, said: “This is a large increase from the 17% who… Continue reading Likely Subscribers To HDTV Jumps To 30%