More Digital articles

US advertisers are expected to spend $1.6 billion on social networks in 2008, a year on year rise of 69%, according to the latest figures from eMarketer. Debra Aho Williamson, author of the report, said: “In 2007, 37% of the US adult internet population and 70% of teens used online social networking at least once… Continue reading US Advertisers To Spend $1.6bn On Social Networks In 2008

The BBC has unveiled the first phase of its multimedia campaign for the iPlayer, which launches on Christmas Day.The first phase of the campaign will feature a mix of on and off-air activity, with key BBC talent highlighting their own unmissable moments from BBC Television.Nationwide city screens, street-live screens and large format posters will feature… Continue reading BBC Unveils iPlayer Multimedia Campaign

By 2011, the online video market will have a retail value of $3.8 billion worldwide, according to a new industry report from Understanding & Solutions. The entertainment analyst firm said that despite a raft of activity within the sector – ranging from new service launches, key content partnerships and continued experimentation with business models –… Continue reading Online Video Market To Grow

Mobile phone company 02 is planning to extend its Czech broadband TV service to the UK, according to reports.02 already has partnerships with Warner Bros, HBO and Paramount in the Czech Republic and is now looking to extend these deals to the UK.The company has a residential broadband offering in the UK having acquired BE… Continue reading 02 Could Launch Broadband TV Service

There is still huge potential for growth in Western European residential broadband adoption, despite a slowdown in the majority of national markets, according to a new report from Forrester Research.Forrester sees 44% household penetration at the end of 2007 and forecasts a rise to 71% by the end of 2013.By then, any remaining dial-up services… Continue reading Potential For Growth In European Broadband Adoption

The BBC has unveiled plans for a revamped homepage for bbc.co.uk, promising users a greater level of customisation alongside a raft of new features.Coinciding with the 10th anniversary of the official launch of BBC online, members of the public can access a beta version of the new homepage by visiting bbc.co.uk and clicking on the… Continue reading New Homepage For BBC Website

The Independent is to relaunch its website with a raft of new features including improved search and navigation, according to a report.The new-look Independent.co.uk website had been planned for Wednesday, said a report on MediaGuardian.co.uk, but technical difficulties mean that it may now launch after Christmas.Initially, the site will be a basic version of the… Continue reading Independent To Relaunch Website

Significant growth will result in 38.4 million IPTV homes by 2012 – or more than seven times as much as the figure at the end of 2006, according to a new report published by Informa Telecoms & Media. Despite this acceleration, IPTV – A Global Analysis found that only 3.1% of the world’s TV households… Continue reading IPTV To Be In 38.4m Homes Worldwide By 2012

The over 50s are at the forefront of emerging trends in online shopping and increased spending at Christmas, a new survey from Millenium has revealed. Millennium polled more than 500 people online over the age of 50 across the UK and found that the internet has become their favourite method for shopping. 28% of respondents… Continue reading Over 50s At Forefront Of New Online Shopping Trends

Ofcom has outlined its plans for the “digital-dividend” auction, which will occur after digital switchover in 2012 when valuable broadcast transmission spectrum will be freed up.The regulator has decided on a market led approach, although it has identified one case where it will reserve spectrum to avoid the risk of market failure in an auction.The… Continue reading Ofcom Unveils Digital Dividend Plans