More Digital articles

Advertising.com has published the findings of a new US study, which reveal that 62% of survey respondents are viewing video online and are comprised mostly of those ages 35 and older viewing news clips. Analysed by age group, 31% of 18 to 34 year olds watch streaming video, while 69% of consumers ages 35 and… Continue reading New Study Reveals Online Video Viewing Habits

IPC Connect has appointed Kevin Brown to the new role of digital development director across its portfolio of women’s brands, including Look, Chat, Pick Me Up and Now.Previously head of interactive at Virgin Media Television, Brown joins IPC Connect this week with a remit to deliver a comprehensive digital strategy building on successful Connect digital… Continue reading IPC Appoints Digital Development Director

A new study from Taylor Nelson Sofres has found that three quarters of US online video viewers watch more video than they did a year ago, whilst more than one half expect to watch even more next year. Almost two-thirds of respondents say that they preferred keeping ads on video web sites if it meant… Continue reading Online Video Viewers Watching More Video

New figures from the Internet Advertising Bureau (IAB) show that UK internet advertising has recorded above-expectation 41.3% year on year growth in the first half of 2007. This takes the sector to a half-year high of £1,334.3 million – compared to £917.2 million a year ago – lifting online advertising’s market share to 14.7%. The… Continue reading UK Internet Advertising Records 41.3% Year On Year Growth

The website of popular national newspaper, the Sun, has broken the 10 million unique user (as defined by ABCe) barrier , with a record figure for August.Whilst the print incarnation saw its circulation fall to under 3.2 million in August (see ABC National Newspaper Round-Up: August 2007), the ABCe said the site attracted almost 10.6… Continue reading Sun Website Gets 10 Million Unique Users

Music is going to continue to lead the market for online distribution, according to Screen Digest. The research company forecasts that by 2011, 191 million single tracks and 21 million albums will be downloaded, with UK revenue at £285.6 million. Dan Cryan, music analyst, said: “The rapid growth of online music constitutes an invaluable lifeline… Continue reading Music To Lead Online Distribution Market

Ovum, the analyst and consulting company, has announced the fastest growing broadband markets, highlighting key factors that have helped shaped them. The report benchmarks countries from Asia-Pacific, Western and Eastern Europe and the Middle East & Africa. Infrastructure competition, relative pricing and regulatory involvement have been identified as common factors that are driving broadband growth… Continue reading Fastest Growing Broadband Markets Revealed

Facebook and MySpace are now both visited by one in five Britons online, with the sites receiving 6.5 million and 6.4 million unique users respectively in August. The latest figures from Nielsen//NetRatings show that since December 2006, Facebook’s audience has grown by 541% compared to 20% for MySpace. Almost half (48%) of Britons online (15.3… Continue reading Facebook And MySpace Visited By One In Five Online Britons

US advertisers are increasingly shifting ad dollars to social networking websites from portal sites, reports eMarketer. Many of those ad dollars are going to MySpace and Facebook, which together hold a 72% share of the US market for social network advertising, according to eMarketer. “Social networking is proving to be a true revenue driver,” said… Continue reading US Ad Dollars Moving To Social Network Websites

Household take-up of digital television, via Freeview, digital satellite or cable TV, has risen to almost 85% to the end of June 2007, according to new research from Ofcom. This was up from 80.5% in the previous quarter, equating to 944,000 net household conversions since March (see UK Digital TV Penetration Exceeds 80%) . A… Continue reading Digital TV Penetration Reaches Almost 85%